4 Ways to Celebrate National Commerce Day
Did you know? National Commerce Day takes place on the first Monday of every August – in 2025, that’s August 4.
Financial Marketing
Digital Marketing Bootcamp: Everything You Need, Without the Headache
You could spend an eternity learning everything you need to know about digital marketing. But no one has time for that.
Employee Spotlight: Erin Hannan
Meet Erin Hannan, another talented member of image.works’ design team. Like all our designers she’s creative, but she’s also incredibly well rounded; outside of work Erin’s into abstract painting, weightlifting, watching Big 10 sports and reading.
Developing Your Brand's Voice by Strengthening Your Brand Identity
At image.works, we spend a lot of time helping our clients troubleshoot their marketing problems.
One of the most common challenges we hear is: “How can we stand out from our competitors when we offer a lot of the same things?”
The MAC Conference – 2024 Recap
No, this isn't a sports recap of the Mid-American Conference! This is the Marketing Association of Credit Unions (MAC) Conference set in Hollywood, California. The three-day event created by credit union marketers for credit union marketers featured more than 75 credit unions from across the U.S. and included 16 keynote speakers.
Employee Spotlight: Emma Strieker
image.works employs a lot of graphic designers, but if there were an award for “Most Active,” Emma Strieker would probably win. In her off hours she’s often on the go, whether it’s “fishing for hours, going to the skate park, downhill skiing, hiking, gardening, kayaking” or just being outside.
Webinar Recap: Strengthening Accountholder Relationships
Customers who are new to your bank or credit union likely don’t know everything you offer or the perks of using your services for all their financial needs.
To close that gap, we recommend being proactive and consistent with your marketing to strengthen the relationships you have with accountholders – and that’s what we talked about in our most recent webinar!
The State of Social Media: Authenticity Alongside AI
Background on Authenticity and AI
Client Spotlight: Jennifer Lopez of LUSO Federal Credit Union
Jennifer Lopez spent 10 years in local journalism with a grueling work schedule and decided to shift her career to marketing to be able to spend more time with her son. She worked for a full-service marketing agency before she started at LUSO Federal Credit Union as their Marketing Manager.
How to Capitalize on Competitors Getting Acquired by Larger Institutions
When it comes to picking a bank or credit union, local financial institutions undoubtedly have an edge over big banks.
According to a study from The Harris Poll, 58% of consumers prefer holding an account with a local or regional financial institution, which may be good news if one of your competitors is acquired by a bigger bank with weaker community ties.