Is SEO Still Relevant in the Age of AI Search?
Here’s a stat worth paying attention to: 60% of Americans and 74% of those under 30 use AI to find information, according to an Associated Press-NORC poll.
Financial Marketing
How the Homebuyers Privacy Protection Act Will Affect Your Marketing Timeline
Congress passed the Homebuyers Privacy Protection Act in September 2025, which went into full effect March 4, 2026. The law targets mortgage data and limits how banks and credit unions can access certain information from the three major credit bureaus.
Direct Mail Is Not Dead
In an increasingly digital age, you could suspect that printed marketing collateral no longer has a place… but you’d be mistaken. Digital ads may have a number of benefits, but so too do direct mailers.
Why IP Targeting and Search Engine Advertising Work Better Together
When it comes to digital advertising, it can be frustrating to get impressions but not the results you want. Yes, you’re gaining brand awareness, but you’d also love to bring in new business. With so many ads out there competing for attention, broad targeting often isn’t enough. The key to effective digital marketing isn’t just being seen – it’s being seen by the right audience.
4 Ways to Celebrate National Commerce Day
Did you know? National Commerce Day takes place on the first Monday of every August – in 2025, that’s August 4.
Digital Marketing Bootcamp: Everything You Need, Without the Headache
You could spend an eternity learning everything you need to know about digital marketing. But no one has time for that.
Employee Spotlight: Erin Hannan
Meet Erin Hannan, another talented member of image.works’ design team. Like all our designers she’s creative, but she’s also incredibly well rounded; outside of work Erin’s into abstract painting, weightlifting, watching Big 10 sports and reading.
Developing Your Brand's Voice by Strengthening Your Brand Identity
At image.works, we spend a lot of time helping our clients troubleshoot their marketing problems.
One of the most common challenges we hear is: “How can we stand out from our competitors when we offer a lot of the same things?”
The MAC Conference – 2024 Recap
No, this isn't a sports recap of the Mid-American Conference! This is the Marketing Association of Credit Unions (MAC) Conference set in Hollywood, California. The three-day event created by credit union marketers for credit union marketers featured more than 75 credit unions from across the U.S. and included 16 keynote speakers.
Employee Spotlight: Emma Strieker
image.works employs a lot of graphic designers, but if there were an award for “Most Active,” Emma Strieker would probably win. In her off hours she’s often on the go, whether it’s “fishing for hours, going to the skate park, downhill skiing, hiking, gardening, kayaking” or just being outside.