BANK AND CREDIT UNION MARKETING
What’s in a name, you ask? Everything. People respond to their name. Research indicates that even children under sedation respond selectively to the sound of their first name (ncbi.nlm.nih.gov). What does this mean for your marketing efforts? Again, everything.
In order to grow, it is essential that a business continues to seek out and embrace fresh faces and ideas. Luckily for employers, the Millennial generation has been graduating college and venturing into the professional working world!
A dramatic change in priorities for financial institutions this year is causing readers of the Guide to Financial Marketing to take notice. The report, which is sponsored by Duluxe and has been produced every year for the last five, provides a helpful survey about topics of interest to financial marketers.
When planning a direct mail campaign, it’s easy to become overwhelmed with the sheer number of decisions you have to make. Which format should I use? Do I want variable data? Should I incorporate digital media channels?
Every marketing vision needs an executor. Whether it’s yourself or someone you trust to carry out what you see in your head, the final product needs to POP in order to capture the attention of your patients and prospects and outshine your competitors. At image.works, Michelle Albrecht is one of our trusted, most experienced designers.
Pocket calendars. Game boards. Singing cards. Exploding mailers. These are just a few of the out-of-the-box projects we’ve completed for Tammy Harrigan at SeaComm Federal Credit Union over the years, and we can’t wait to see what kind of inspired, groundbreaking project she dreams up next!
The Wall Street Journal reported in January that U.S. consumer borrowing saw the largest monthly gain in 16 years, “buoyed by increased consumer confidence in the economy.” Total household debt rose to $13.21 trillion in the first quarter, according to the Center for Microeconomic Data. Credit card debt increased last year by 7 percent from the previous year (NerdWallet).
Communication is key. It’s what makes the world go round – especially in the world of modern-day marketing! How you craft your message is arguably the most important part of selling your product or service. The word choice, tone of voice and organization all combine to attract the target audience and set you apart from the rest.
While working as an art consultant for a major metro gallery, Victoria Hanson could never have predicted she would one day end up in the financial services industry. “It was an accident,” she says about her career switch, which occurred when her husband accepted a position in a smaller metro area – causing Victoria to have to find new employment.