Trust is the foundation of every strong relationship, whether it’s personal or business. People aren’t just looking for products and services – they’re looking for reassurance, reliability and a sense of connection.
Congress passed the Homebuyers Privacy Protection Act in September 2025, which went into full effect March 4, 2026. The law targets mortgage data and limits how banks and credit unions can access certain information from the three major credit bureaus.
In an increasingly digital age, you could suspect that printed marketing collateral no longer has a place… but you’d be mistaken. Digital ads may have a number of benefits, but so too do direct mailers.
When it comes to digital advertising, it can be frustrating to get impressions but not the results you want. Yes, you’re gaining brand awareness, but you’d also love to bring in new business. With so many ads out there competing for attention, broad targeting often isn’t enough. The key to effective digital marketing isn’t just being seen – it’s being seen by the right audience.
A new year stretches out before you, inviting your creative marketing strategy to fill the blank spaces on the calendar and bring impressive results to benefit your business. Do you feel the excitement of new possibilities? Are you motivated to bravely overcome challenges? The year might be taunting you with the unpredictable.
Jennifer Lopez spent 10 years in local journalism with a grueling work schedule and decided to shift her career to marketing to be able to spend more time with her son. She worked for a full-service marketing agency before she started at LUSO Federal Credit Union as their Marketing Manager.
When it comes to picking a bank or credit union, local financial institutions undoubtedly have an edge over big banks.
According to a study from The Harris Poll, 58% of consumers prefer holding an account with a local or regional financial institution, which may be good news if one of your competitors is acquired by a bigger bank with weaker community ties.
In case you haven’t noticed by now, image.works' social media has undergone a major refresh! Two of our goals in 2024 were to focus on our branding and increase our engagement on social media. So, what does that look like?
Welcome to the world of online everything! This is where your audience is, so this is where you go to be seen.
If you missed our most recent webinar – IP Targeting: The Swiss Army Knife of Marketing – don’t fret. Not only did we post it to our Vimeo page, we also broke down the key highlights below.
IP targeting uses the IP addresses of homes to send digital ads to your audience.