BANK AND CREDIT UNION MARKETING
Meet Erin Hannan, another talented member of image.works’ design team. Like all our designers she’s creative, but she’s also incredibly well rounded; outside of work Erin’s into abstract painting, weightlifting, watching Big 10 sports and reading.
At image.works, we spend a lot of time helping our clients troubleshoot their marketing problems.
One of the most common challenges we hear is: “How can we stand out from our competitors when we offer a lot of the same things?”
No, this isn't a sports recap of the Mid-American Conference! This is the Marketing Association of Credit Unions (MAC) Conference set in Hollywood, California. The three-day event created by credit union marketers for credit union marketers featured more than 75 credit unions from across the U.S. and included 16 keynote speakers.
image.works employs a lot of graphic designers, but if there were an award for “Most Active,” Emma Strieker would probably win. In her off hours she’s often on the go, whether it’s “fishing for hours, going to the skate park, downhill skiing, hiking, gardening, kayaking” or just being outside.
Customers who are new to your bank or credit union likely don’t know everything you offer or the perks of using your services for all their financial needs.
To close that gap, we recommend being proactive and consistent with your marketing to strengthen the relationships you have with accountholders – and that’s what we talked about in our most recent webinar!
Background on Authenticity and AI
Jennifer Lopez spent 10 years in local journalism with a grueling work schedule and decided to shift her career to marketing to be able to spend more time with her son. She worked for a full-service marketing agency before she started at LUSO Federal Credit Union as their Marketing Manager.
When it comes to picking a bank or credit union, local financial institutions undoubtedly have an edge over big banks.
According to a study from The Harris Poll, 58% of consumers prefer holding an account with a local or regional financial institution, which may be good news if one of your competitors is acquired by a bigger bank with weaker community ties.
In case you haven’t noticed by now, image.works' social media has undergone a major refresh! Two of our goals in 2024 were to focus on our branding and increase our engagement on social media. So, what does that look like?
Welcome to the world of online everything! This is where your audience is, so this is where you go to be seen.