During the recent Financial Brand Forum, there was much discussion – including some disagreement – about speaker Gary Vaynerchuk’s views on how not to waste marketing dollars. His advice? Don’t do direct mail. image.works’ response: Direct mail is thriving!
Infographics have an amazing ability to tell stories through displaying data, which is why they have become such a widely used means of mass communication. Simply put, an infographic is a visual representation of data, and it displays this data in a way that captures readers’ interest and improves comprehension.
By night, she’s a fiancé, dog mom and athlete. By day, she’s a rock star in the world of professional sales! As an Account Executive, Emilee is one of the many faces of the image.works brand. As a sales representative, she provides the first impression of our company.
The polar vortex has (hopefully) passed, but either way, that is no problem for this image.works designer! As a true Wisconsinite, Cassie loves the snow. She would rather be bundled up with her American Bulldog, Shero, than lying on a beach and sweating up a storm. Regardless of the snow clouds and sub-zero temperatures though, Cassie continues to shine here at image.works.
What’s in a name, you ask? Everything. People respond to their name. Research indicates that even children under sedation respond selectively to the sound of their first name (ncbi.nlm.nih.gov). What does this mean for your marketing efforts? Again, everything.
In order to grow, it is essential that a business continues to seek out and embrace fresh faces and ideas. Luckily for employers, the Millennial generation has been graduating college and venturing into the professional working world!
A dramatic change in priorities for financial institutions this year is causing readers of the Guide to Financial Marketing to take notice. The report, which is sponsored by Duluxe and has been produced every year for the last five, provides a helpful survey about topics of interest to financial marketers.