BANK AND CREDIT UNION MARKETING
The subject line is arguably one of the most important parts of a marketing email. It’s the first thing the recipient sees, after all, making it a vital space for convincing them to click in. On the flip side, a bad subject line may even go straight to the spam folder, bypassing the inbox completely.
Whether we are working or playing, at home or on the go, one thing is certain: We’ll be checking our email. At least 91% of users check email daily, according to one study, and we average six hours per day. So how can you best reach and educate your customers or members? By getting in their inbox.
With modern marketing becoming more digital every day, you have the opportunity to communicate with your accountholders and prospects in new and exciting ways. From email promotions to e-newsletters and nurture campaigns, you have the ability to segment and personalize your marketing to these individuals to generate sky-high results.
Email marketing is becoming increasingly prominent in the financial industry. But the effectiveness of email marketing relies largely on one small, seemingly insignificant detail – the subject line.
Blast your brand recognition, awareness and acceptance to new heights by utilizing email marketing to your advantage. It’s not just a simple subject and body – emails are excellent ways to effectively target, touch and obtain business from new and existing members or customers.