Make Your Website Work Harder With SEO and Branding
For many businesses, your website is where potential customers visit you first. So, it’s worth asking: Is your website really living up to expectations and performing accordingly?
Education Marketing
Revamp Your Marketing Strategy for Changes to Federal Student Loans
The U.S. Department of Education recently made changes to federal student loan programs for current and future borrowers. The goal is to simplify the student loan repayment system and curtail student loan debt, which stands at close to $2 trillion. Some changes went into effect July 1, 2026, while others will roll out over the next two years.
Make the Most of Your Organization’s Anniversary With Special Promotions
Speaking of anniversary, happy 250 years to the USA!
An anniversary is something to celebrate. 25 years in business? Congratulations! 70 years of serving your community? That’s worth recognizing. You can get the word out about what you’ve accomplished and make the most of these milestones with special promotions.
Referral Promotions
9 Ways to Use Marketing to Build Trust
Trust is the foundation of every strong relationship, whether it’s personal or business. People aren’t just looking for products and services – they’re looking for reassurance, reliability and a sense of connection.
Is SEO Still Relevant in the Age of AI Search?
Here’s a stat worth paying attention to: 60% of Americans and 74% of those under 30 use AI to find information, according to an Associated Press-NORC poll.
Direct Mail Is Not Dead
In an increasingly digital age, you could suspect that printed marketing collateral no longer has a place… but you’d be mistaken. Digital ads may have a number of benefits, but so too do direct mailers.
Why IP Targeting and Search Engine Advertising Work Better Together
When it comes to digital advertising, it can be frustrating to get impressions but not the results you want. Yes, you’re gaining brand awareness, but you’d also love to bring in new business. With so many ads out there competing for attention, broad targeting often isn’t enough. The key to effective digital marketing isn’t just being seen – it’s being seen by the right audience.
Animation Examples
How to Stand Out With Seasonal Promotions
It’s no secret that the key to standing out in any promotion is to make sure your imagery and copy are doing more than just telling your audience what you offer – you need to get a reaction. The holidays can make it seem difficult to stand out, but this season can actually give you an opportunity to quickly become associated with memorable moments.
Brand Awareness
Brand awareness ads are less about the products/services you offer and are more about who you are as an institution. What makes your college or university special? Highlight your charitable community efforts and the incredible experience you offer – just to name a few examples.
Strategic tools that help get the job done: