Direct Mail Is Not Dead
In an increasingly digital age, you could suspect that printed marketing collateral no longer has a place… but you’d be mistaken. Digital ads may have a number of benefits, but so too do direct mailers.
Direct Mail Marketing
Direct Mail Is as Relevant as Ever Post-Pandemic
A lot changed during the pandemic, but one thing that didn’t was the importance of direct mail – if anything, direct mail is more important than ever! With the world becoming increasingly reliant on technology, consumers crave a more personal approach to life – and marketing.
Reach Every Home, Every Time, With Every Door Direct Mail
In the marketing world, we talk a lot about using targeted mailing lists to identify your ideal audience and reach specific individuals. But what about those times when you don’t want to narrow down your recipient list?
Direct Mail Didn’t Die: image.works Responds to Financial Brand Forum Presentation
During a Financial Brand Forum, there was much discussion – including some disagreement – about speaker Gary Vaynerchuk’s views on how not to waste marketing dollars. His advice? Don’t do direct mail. image.works’ response: Direct mail is thriving!
3 Reasons Why Print Reigns Supreme
With the upswing in digital advertising over the past several years, many modern-day marketers are wondering: Is direct mail dead? In response to this question, we offer an unequivocal no.