BANK AND CREDIT UNION MARKETING
We could come up with a dozen analogies for using both IP targeting and direct mail as a campaign strategy. It’s a power couple, a dynamic duo, the Swiss Army knife of multi-channel marketing.
A lot changed during the pandemic, but one thing that didn’t was the importance of direct mail – if anything, direct mail is more important than ever! With the world becoming increasingly reliant on technology, consumers crave a more personal approach to life – and marketing.
When choosing marketing tactics for your financial institution, it can be tempting to put all your advertising eggs into the digital basket – after all, we’re more connected to our phones than ever, right?
Don’t fall into that pigeonholed way of thinking. Despite the digital frenzy, studies show direct mail still beats its online competition.
The world is more connected than ever, yet more people report feeling disconnected and lonely. We may have thousands of friends on social media and can send and receive messages instantly to anyone and everyone – but somewhere we are losing the sense of true connectedness.
Unless you’ve been lost at sea for the past decade, you probably won’t be shocked to hear that members of the Millennial generation love technology. In fact, many Millennials seem to be joined at the hip with their various gadgets, which include everything from laptops and e-readers to smartphones, tablets and more.
With the approach of a new year comes the opportunity for a fresh approach to marketing. Don’t just redo what you’ve done before. Explore new worlds of possibilities this year! There may be more – and better – ways to reach your target audience than you’ve considered in the past. Here’s a list of ideas to get your brainstorm started:
Ever wonder what makes certain marketing pieces stand out in the mailbox, while others fall by the wayside? You’re not alone. Numerous studies have attempted to solve this mystery – striving to determine the importance and quantify the influence of various campaign factors. Is it the copy that dictates a campaign’s success? The design? The relevance of the offer?
Bank and credit union e-newsletters serve as an integral aspect of branding, promotion and growth.