Getting to Know Google Analytics
As you navigate the ever-evolving world of digital marketing, it can sometimes be difficult to tell which strategies are effective and which are missing the mark. Thankfully, Google Analytics is here to save the day.
digital marketing
Looking Back: 2020 Recap
My, what a journey it has been. It goes without saying that 2020 is a year we’ll never forget. A global pandemic, economic upheavals…the list of challenges goes on and on. But despite the difficulties we encountered in 2020, the image.works team managed to adapt, persevere and make it a banner year for our company and clients. Check out our highlights below.
Message From the President – January 2021
We’ve made it to 2021! Your image.works team has been busy preparing fresh marketing opportunities for the new year, and I’m thrilled to tell you about them.
Digital Marketing: Gain attention online with digital marketing! Check out what this powerful marketing strategy can do.
How to Have an Amazing E-Newsletter
If you’ve been working in the financial marketing field for long, you probably already know some of the tips and tricks for creating an amazing newsletter. But what about the newsletter’s younger, flashier cousin – the e-newsletter? E-newsletters exist in a completely different space from traditional, printed newsletters, and that means you need to play by a whole new set of rules.
Subject Line Tip Line
Email marketing is becoming increasingly prominent in the financial industry. But the effectiveness of email marketing relies largely on one small, seemingly insignificant detail – the subject line.
How a “Simple” Campaign Becomes a Reality: Print Marketing vs. Digital Marketing
Do you know how many hands your “simple” monthly campaign touches before it becomes a marketing masterpiece? Ever wonder about the details behind your quarterly newsletter or monthly bank statements?
More than Just Flashy Buttons: Tips to Build an Effective Financial Website
Just simply having a website these days doesn’t cut it. A website serves as a more frequented branch of your bank or credit union as it communicates with digital digesters by offering a seamless, effective and strategic representation of your financial institution.