Make Your Website Work Harder With SEO and Branding
For many businesses, your website is where potential customers visit you first. So, it’s worth asking: Is your website really living up to expectations and performing accordingly?
digital marketing
Why IP Targeting and Search Engine Advertising Work Better Together
When it comes to digital advertising, it can be frustrating to get impressions but not the results you want. Yes, you’re gaining brand awareness, but you’d also love to bring in new business. With so many ads out there competing for attention, broad targeting often isn’t enough. The key to effective digital marketing isn’t just being seen – it’s being seen by the right audience.
A Return to Marketing Loans: Here’s What You Should Know
For many financial institutions, the high-rate environment put promoting loans on the backburner. Because we’re now beginning to see loan rates improve and financial institutions return to marketing loans, I asked our Senior National Account Manager, Colin Walsh, for his perspective on all things loan generation.
Client Spotlight: Jennifer Lopez of LUSO Federal Credit Union
Jennifer Lopez spent 10 years in local journalism with a grueling work schedule and decided to shift her career to marketing to be able to spend more time with her son. She worked for a full-service marketing agency before she started at LUSO Federal Credit Union as their Marketing Manager.
Be Seen With Search Engine Advertising
Welcome to the world of online everything! This is where your audience is, so this is where you go to be seen.
Webinar Recap: IP Targeting
If you missed our most recent webinar – IP Targeting: The Swiss Army Knife of Marketing – don’t fret. Not only did we post it to our Vimeo page, we also broke down the key highlights below.
What is IP targeting?
IP targeting uses the IP addresses of homes to send digital ads to your audience.
The State of Social Media: Focus, Focus, Focus.
When someone talks about the role of “focus” in social media, there are a number of meanings that might come to mind. Are they talking about the effect social media has on attention spans? Is it a reference to how disjointed social media accounts can seem? Could they be referring to how much attention social media gets in our current world? It could be any of these options and more!
Get Your Creativity Turning With Our 2024 Idea Book!
Tired of the same old song and dance? Want your marketing to hit all the right notes? We hear you. Look no further than image.works’ 2024 Idea Book! Complete with catchy designs, client testimonials and on-trend strategies, you’ll be spinning with inspiration as you explore the pages of our Idea Book.
Planning for a Successful New Year of Social Media
2024 is right around the corner! As you start preparing for the new year, it’s a great time to take a step back and reconsider your strategy for social media. 2023 came with a lot of changes, and not everything that worked in the past will work going forward. If you’re not sure what your social media plan should be, here are some key takeaways from the past year that might help!
The State of Social Media: The Rise of Video
