digital marketing

The State of Social Media: Focus, Focus, Focus.

When someone talks about the role of “focus” in social media, there are a number of meanings that might come to mind. Are they talking about the effect social media has on attention spans? Is it a reference to how disjointed social media accounts can seem? Could they be referring to how much attention social media gets in our current world? It could be any of these options and more!

Planning for a Successful New Year of Social Media

2024 is right around the corner! As you start preparing for the new year, it’s a great time to take a step back and reconsider your strategy for social media. 2023 came with a lot of changes, and not everything that worked in the past will work going forward. If you’re not sure what your social media plan should be, here are some key takeaways from the past year that might help!

The Do’s and Don’ts of Social Media

Social media is an ever-evolving landscape, and using it effectively is becoming a crucial part of many brands’ strategy. While it can seem hard to keep up with how often the major platforms are evolving, don’t let that deter you! The basics are all still the same, no matter how often the top platforms, their algorithms and the way that users are verified are changed.