What Does My Creative Team Need to Start a Project?
Ordering a project? Your image.works team is excited to get started! To make the process as smooth and timely as possible, here’s what your team needs to get started.
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Design
There's a Lot to Explore in Our 2021 Idea Book
The world of marketing is vast, full of twists and turns and hard to navigate at times. But what if you could get your hands on your very own marketing field guide?
2019 Idea Book Encourages Personalization & Features New Designs
Make this a standout year with the innovative strategies found in image.works’ 2019 Idea Book. It’s an eye-catching catalog designed to help your financial institution achieve your marketing goals.
Hierarchy in Design – How to Make Your Message Clear
We graphic designers use hierarchy in our work to direct a reader’s eyes. Marketing collateral should not be like a maze, where readers are on a journey to figure out what to read next. Recipients may trash a piece rather than devote time to deciphering it. So, designers use the rules of hierarchy to make the text into a simple map that easily guides readers through the piece.
Images Made for Marketing
We know many of you want to keep your materials very personal and include your own images, but questions often arise about whether the images will work and be high enough resolution (high-res). With so many images being taken with cell phones these days, many are not the greatest when working in printed mediums, but generally are fine if being produced for the web.
Tips for Timely Turnaround
Design Inspiration in Ireland
My husband and I had an amazing opportunity to visit Ireland this spring for our honeymoon. As a graphic designer here at image.works, I loved seeing all of the different signs, billboards, magazines and banners while traveling and wanted to share them with you, along with some of my thoughts and observations.
What the Font?
Every day we use our tone of voice and body language to express the “feeling” of what we say. Telling someone “Nice shirt!” can be either a compliment or a criticism, depending on how you say it. So how can you express your tone in marketing materials? Typography! Typography is the art of arranging type to make written language readable and appealing.
Create Eye-Catching Marketing Materials with Pantone’s Colors of the Year
Every year, designers wait with anticipation to hear which color Pantone (known for its color matching system) has chosen as the color of the year. The color of the year signals trends and moods that the Pantone team predicts will be important in the year to come.
Basic Tips for Working with a Graphic Designer: Part 2
Here is a follow-up to our previous post of tips on how best to work with a graphic designer: