Credit Union Marketing

High Standards and Happy Customers

Here at image.works, incredible customer service is our thing, but we don’t expect you to take our word for it.

The Go-To Guide for Writing Effective Meta Descriptions

First, let’s discuss the obvious: What is a meta description? Even if you’ve never heard the term, chances are you’re already extremely familiar with them. So here’s the quick and simple answer: A meta description is the short block of text that appears on search engine results pages under each website link.

Write Better, Right Now: 6 Quick Tips for Better Business Writing

Want to improve your prose? Follow this basic writing advice to compose clearer, more effective emails, memos and other professional materials.

Giving Consumers a Fair Shot with Credit Score Help

Recently, FICO announced changes that could help many people get better rates on credit cards, mortgages and other loans. The new version of FICO gives less weight to medical debts in collections (which represent about half of all unpaid collections) as well as to collection debts already paid, leading to a more predictive score.

Get Your PFI Status Rolling with IRA Rollover Marketing

With the IRA deadline approaching on April 15, 2015, you’re likely reminding your customers and members to make their last-minute IRA contributions for the 2014 tax year. But how often do you remind them throughout the year to roll over their money from qualified retirement plans to an IRA at your financial institution?

Spotlight on SeaComm: Thinking Outside the Box

Ever wonder what makes certain marketing pieces stand out in the mailbox, while others fall by the wayside? You’re not alone. Numerous studies have attempted to solve this mystery – striving to determine the importance and quantify the influence of various campaign factors. Is it the copy that dictates a campaign’s success? The design? The relevance of the offer?

To Infinity and Beyond: How to Properly Blast-off with Email Blasts

Blast your brand recognition, awareness and acceptance to new heights by utilizing email marketing to your advantage. It’s not just a simple subject and body – emails are excellent ways to effectively target, touch and obtain business from new and existing members or customers.

More than Just Flashy Buttons: Tips to Build an Effective Financial Website

Just simply having a website these days doesn’t cut it. A website serves as a more frequented branch of your bank or credit union as it communicates with digital digesters by offering a seamless, effective and strategic representation of your financial institution.

Tour the Heart and Soul of image.works

This is your VIP backstage pass to our latest behind-the-scenes project – an innovative, eye-catching new website that showcases the heart and soul of image.works.