BANK AND CREDIT UNION MARKETING
Pocket calendars. Game boards. Singing cards. Exploding mailers. These are just a few of the out-of-the-box projects we’ve completed for Tammy Harrigan at SeaComm Federal Credit Union over the years, and we can’t wait to see what kind of inspired, groundbreaking project she dreams up next!
While working as an art consultant for a major metro gallery, Victoria Hanson could never have predicted she would one day end up in the financial services industry. “It was an accident,” she says about her career switch, which occurred when her husband accepted a position in a smaller metro area – causing Victoria to have to find new employment.
Four percent: That’s how many financial institutions plan on replacing their core systems within the next three years (The Financial Brand, 2018). How many should? Almost 100 percent. Most current systems are from the 80s and 90s, and even those installed within the past decade are already outdated due to the rapid advancements in technology.
At image.works, we realize our clients are the reason for our success, and our new “Client Spotlight” posts give us the opportunity to highlight some of the inspiring individuals with whom we feel so privileged to work. This quarter, we’re thrilled to feature as our client spotlight guest Rebecca Ewer from First Commonwealth FCU!
Individuals' rights to receiving marketing communications has become a prominent topic in the last few years, and as regulations change, we see companies having to adapt to these regulations. We wanted to share some information with you regarding this growing concern in the marketing industry, specifically with email list health.
There’s no “money to burn” category in a marketing budget. Making every dollar count is far more likely if you’re actually reaching the right person with your offer – and that’s exactly what a prescreen mailing can help you do.
Unless you’ve been lost at sea for the past decade, you probably won’t be shocked to hear that members of the Millennial generation love technology. In fact, many Millennials seem to be joined at the hip with their various gadgets, which include everything from laptops and e-readers to smartphones, tablets and more.
At this point, you’ve probably at least heard of Marketing Automation. And if you’re one of our many clients already utilizing this powerful tool, then this post is for you. Let’s talk about how to take Marketing Automation one step further (with minimal work – leave that to us!) by using some of our new and trending features.
Putting your newsletter into the hands of image.works means you’re going to get an outstanding product – one that reflects your brand, tells your story and ultimately boosts relationships with current and prospective accountholders. But where do you start?