With the IRA deadline approaching on April 15, 2015, you’re likely reminding your customers and members to make their last-minute IRA contributions for the 2014 tax year. But how often do you remind them throughout the year to roll over their money from qualified retirement plans to an IRA at your financial institution?
Credit Union Marketing
Ever wonder what makes certain marketing pieces stand out in the mailbox, while others fall by the wayside? You’re not alone. Numerous studies have attempted to solve this mystery – striving to determine the importance and quantify the influence of various campaign factors. Is it the copy that dictates a campaign’s success? The design? The relevance of the offer?
Over the years, we’ve seen a dramatic shift in our bank and credit union marketing services from mailing to large customer and membership lists to focusing on smaller, highly targeted audiences. Methods are now so targeted, in fact, that we are 100% confident that recipients are getting a message about the exact product or service on their minds.
Blast your brand recognition, awareness and acceptance to new heights by utilizing email marketing to your advantage. It’s not just a simple subject and body – emails are excellent ways to effectively target, touch and obtain business from new and existing members or customers.
Just simply having a website these days doesn’t cut it. A website serves as a more frequented branch of your bank or credit union as it communicates with digital digesters by offering a seamless, effective and strategic representation of your financial institution. In order to maintain the website’s true function of drawing prospects, promotin