BANK AND CREDIT UNION MARKETING
Before COVID-19 burst onto the scene and changed our world in irreparable ways, onboarding, reboarding and Marketing Automation may have been viewed more as niceties than necessities. But that’s no longer the case. Here’s why:
In the marketing world, we talk a lot about using targeted mailing lists to identify your ideal audience and reach specific individuals. But what about those times when you don’t want to narrow down your recipient list?
Point Breeze Credit Union’s partnership with image.works began long before its current marketing manager, Dawn Atwood, worked for the credit union.
It has become abundantly clear in recent weeks that health concerns aren’t the only consequence of the COVID-19 pandemic. The crisis has also led to a significant downturn in the economy, and that means consumers and small business owners are now facing yet another major stressor in their personal and professional lives: financial uncertainties.
The COVID-19 outbreak continues to dominate the news and impact businesses on a global scale – with many financial institutions racing to get the word out about lobby closures, drive-thru hours, precautionary measures, etc. But after you communicate to accountholders about these pressing issues, it’s important to start thinking ahead.
We’ve all heard about Millennials, Gen Xers and Baby Boomers – the generational mainstays that comprise the bulk of the American people. But when it comes to the Silent Generation (consisting of those born between 1928 and 1945), the discourse among the general public has been, well, largely silent.
It’s official – the new year is here! We’re excited for what 2020 will bring, but before we get swept up in the new decade, we wanted to take a moment to look back at our highlights from 2019. It was a year filled with incredible achievements, new adventures and, of course, a whole lot of great marketing. Check it out!
If you’ve been working in the financial marketing field for long, you probably already know some of the tips and tricks for creating an amazing newsletter. But what about the newsletter’s younger, flashier cousin – the e-newsletter? E-newsletters exist in a completely different space from traditional, printed newsletters, and that means you need to play by a whole new set of rules.
With Millennials now representing one third of all homebuyers in the U.S., it’s time to get serious about attracting these potential mortgage customers.* But where to start? After all, research has made it abundantly clear that Millennials typically don’t respond well to traditional marketing tactics.
Looking to target a creditworthy audience that meets your specific loan criteria? Maybe you have certain rates you want to promote to different tiers of pre-approved recipients, or perhaps you like the thought of reaching active loan seekers at the exact time they’re shopping.