BANK AND CREDIT UNION MARKETING
Dan McCarthy began working at Del-One Federal Credit Union in 2019 because he was drawn to the credit union philosophy: People Helping People. Dan shared, “I was intrigued by Del-One's community outreach initiatives, their statewide presence and their reputation for being advocates for their members.”
Meet Erin Hannan, another talented member of image.works’ design team. Like all our designers she’s creative, but she’s also incredibly well rounded; outside of work Erin’s into abstract painting, weightlifting, watching Big 10 sports and reading.
At image.works, we spend a lot of time helping our clients troubleshoot their marketing problems.
One of the most common challenges we hear is: “How can we stand out from our competitors when we offer a lot of the same things?”
Steven Gillen has seen a big evolution in credit union marketing. When he joined as Oregon State Credit Union’s Director of Marketing in 2013, there was a huge focus on brochures, signage, newspaper and radio ads. Today, his team spends the bulk of their time utilizing the digital sphere – search engine advertising, social media, email, push notifications and more.
As technology advances and we continue to become an increasingly digital society, financial technology companies – fintechs – are on the rise. Various fintech companies offer a wide range of technologies and services, including apps for banking, P2P payments, budgeting and investing, just to name a few.
Background on Authenticity and AI
In case you haven’t noticed by now, image.works' social media has undergone a major refresh! Two of our goals in 2024 were to focus on our branding and increase our engagement on social media. So, what does that look like?
Welcome to the world of online everything! This is where your audience is, so this is where you go to be seen.
Over the past decade, there’s been a push toward plain language—using simple, clear wording and structure—in government and technical communications. Although marketers use creative copy to grab people’s attention, the most effective marketing also uses plain language. After all, if your audience can’t understand the message, they won’t be moved to buy.
Meet Liz Miles, one of the talented National Account Managers here at image.works! A ball of energy with a commitment to client service, she’s a huge asset to our team. Liz is Wisconsin born and bred, growing up in Black Earth, WI, before attending Edgewood College in Madison. She stuck around after graduation, and we’re glad she did!