BANK AND CREDIT UNION MARKETING
Marketers are sometimes required to respond to situations that could benefit from a public relations (PR) expert. Questions like this arise: When there are unfortunate circumstances, what communication should be sent? Besides responding to the negative though, there are other ways a marketer may take on PR-like responsibilities.
Over the past year, economists have been predicting a recession in the U.S. Even if a recession doesn’t come to pass in 2023, high inflation and interest rate hikes have battered consumer finances.
Digital marketing is a powerful tool for businesses of any size to reach and engage potential customers and members. When used strategically, digital ads can be an effective way to increase brand awareness and drive account openings.
With April right around the corner, National Financial Capability Month (previously Financial Literacy Month) is quickly approaching. Not only is Financial Capability Month important for raising awareness about the value of financial education, but it’s also a great marketing opportunity for your brand.
When Mike Bridges needed a change in his career, he found a place where he felt like he was making a difference in people’s lives: Five Star Credit Union. As the VP of Marketing and Communications, Mike’s goal was to find a marketing company to work with that was interested in him, not just his money. That’s when he turned to image.works!
Creating content? All the strategizing in the world to reach your target audience will fall flat if recipients can’t follow what you’re saying – or worse yet, if their eyes quickly turn away from the marketing piece you produce.
Have you ever stopped to think about what you can accomplish in eight seconds? It might not seem like a lot of time, and it might even seem impossible to get a big task done in that eight seconds. That’s what a lot of marketing teams are finding right now, as that’s all the time they get to grab the attention of the average person in Generation Z.
At image.works, our goal is to not only create eye-catching marketing pieces, but to also provide valuable resources and guidance to help you execute creative and strategic marketing campaigns. In October, we hosted a second digital marketing webinar.
Born and raised in a small Wisconsin town, senior graphic designer Emily has dedicated a large portion of her life to image.works. As our longest-standing designer, Emily has spent more than a decade and a half helping build IW from the ground up and still finding the magic in what we do and the clients we serve.