BANK AND CREDIT UNION MARKETING
As technology advances and we continue to become an increasingly digital society, financial technology companies – fintechs – are on the rise. Various fintech companies offer a wide range of technologies and services, including apps for banking, P2P payments, budgeting and investing, just to name a few.
Background on Authenticity and AI
In case you haven’t noticed by now, image.works' social media has undergone a major refresh! Two of our goals in 2024 were to focus on our branding and increase our engagement on social media. So, what does that look like?
Welcome to the world of online everything! This is where your audience is, so this is where you go to be seen.
Over the past decade, there’s been a push toward plain language—using simple, clear wording and structure—in government and technical communications. Although marketers use creative copy to grab people’s attention, the most effective marketing also uses plain language. After all, if your audience can’t understand the message, they won’t be moved to buy.
Meet Liz Miles, one of the talented National Account Managers here at image.works! A ball of energy with a commitment to client service, she’s a huge asset to our team. Liz is Wisconsin born and bred, growing up in Black Earth, WI, before attending Edgewood College in Madison. She stuck around after graduation, and we’re glad she did!
image.works is pleased to announce that The Financial Brand, a well-known digital publication and source for financial marketing news, has published an article created by our copy team on the topic of IP targeting and its strength as a strategy for promoting deposit accounts.
image.works loves marketing! We’ve been at it for 25 years now. You may have noticed the special anniversary logo on our materials last year.
Over the years, we’ve seen a dramatic shift in our bank and credit union marketing services from mailing to large customer and membership lists to focusing on smaller, highly targeted audiences. Methods are now so targeted, in fact, that we are 100% confident that recipients are getting a message about the exact product or service on their minds.
Marketers are sometimes required to respond to situations that could benefit from a public relations (PR) expert. Questions like this arise: When there are unfortunate circumstances, what communication should be sent? Besides responding to the negative though, there are other ways a marketer may take on PR-like responsibilities.