BANK AND CREDIT UNION MARKETING
If you take a moment to think back to January, it’s hard to fathom how much our world has changed. As a financial institution, the COVID-19 pandemic has put immense pressure on your staff, your patrons, your budget…just about everything. The marketing plan you entered 2020 with probably looks slightly – or majorly – different now too.
It has become abundantly clear in recent weeks that health concerns aren’t the only consequence of the COVID-19 pandemic. The crisis has also led to a significant downturn in the economy, and that means consumers and small business owners are now facing yet another major stressor in their personal and professional lives: financial uncertainties.
Industries are scrambling to communicate to customers about how they are responding to the COVID-19 crisis. Financial institutions play an especially important role in calming concerns about personal finances.
The COVID-19 outbreak continues to dominate the news and impact businesses on a global scale – with many financial institutions racing to get the word out about lobby closures, drive-thru hours, precautionary measures, etc. But after you communicate to accountholders about these pressing issues, it’s important to start thinking ahead.
In light of the recent outbreak, we wanted to reach out with important information regarding our response to COVID-19. Please know that during this difficult time, we are working diligently at image.works to provide you with the service and solutions you have come to expect from us; we do not currently foresee any issues with completing, printing and delivering existing or future projects.