Cherokee Strip Credit Union Branding Case Study
Branding
Advantage Financial Federal Credit Union Branding Case Study
THE CLIENT
When DVA Federal Credit Union, based in Washington, D.C., changed their name to Advantage Financial Federal Credit Union, they needed a new look to go with their new name. They wanted to better differentiate themselves from the DVA (Department of Veterans Affairs) and present a more inclusive identity to all their fields of membership, including non-DVA-affiliated members.
DVA Federal Credit Union Branding Case Study
THE CLIENT
When DVA Federal Credit Union, based in Washington, D.C., changed their name to Advantage Financial Federal Credit Union, they needed a new look to go with their new name. They wanted to better differentiate themselves from the DVA (Department of Veterans Affairs) and present a more inclusive identity to all their fields of membership, including non-DVA-affiliated members.