BANK AND CREDIT UNION MARKETING

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Posted by Charity Wanta - September 02, 2015 - Comments
You have every reason to be proud of your financial institution’s accomplishments and technology upgrades, but when it comes to marketing content, these accolades may not be as alluring to potential customers and members as personal stories and referrals. “The best source of new business is a referral from a satisfied customer. Customers . . . say...
Posted by Charity Wanta - August 05, 2015 - Comments
Is your financial institution neglecting small businesses in your community? Their offices are sometimes tiny, their schedules are often full and their employees may be minimal, but they can bring immense value to your bank or credit union. And the potential market is huge! Author Gene Marks, in his book entitled Outfoxing the Small Business Owner...
Posted by Whitney Westbrook - July 29, 2015 - Comments
In my years as a designer (and frankly, as a human), I've discovered that communication is one of the most important tools you can have.  "What are you looking for?"  "When do you need the finished product?"  "Did you have a particular design direction in mind?"  Good communications between a designer and client can help set expectations for both...
Posted by Charity Wanta - July 23, 2015 - Comments
There’s something so refreshing about this time of year, when families are starting to make back-to-school preparations; there’s new anticipation and a need for new supplies. This is a great time to reach out to your members and customers and let them know about all the financial backing you can offer them during this back-to-school season....
Posted by Charity Wanta - July 15, 2015 - Comments
My grandma isn’t glued to her smartphone like I am. She doesn’t shop online all that often and rarely has a need to google anything. I love her dearly and have great appreciation for her less-tech lifestyle. And her lifestyle mirrors that of many other seniors, so when it comes to marketing plans aimed at her generation, the first place to go may...
Posted by Charity Wanta - July 01, 2015 - Comments
While the great importance of a solid onboarding program has been repeatedly touted, banks and credit unions must not neglect “reboarding.” This strategy for encouraging retention identifies the warning signs of a relationship that may be ending soon and engages marketing strategies for reconnecting and strengthening the relationship so that you...
Posted by - June 18, 2015 - Comments
    Here at image.works, incredible customer service is our thing, but we don’t expect you to take our word for it. Our customers love to tell us how we make their day and we love hearing it – because it is our goal, each day, to make your day! Here is what some of our clients had to say about us:   “image.works is simply a lifesaver. The...
Posted by Molly Kant - June 10, 2015 - Comments
First, let’s discuss the obvious: What is a meta description? Even if you’ve never heard the term, chances are you’re already extremely familiar with them. So here’s the quick and simple answer: A meta description is the short block of text that appears on search engine results pages under each website link. Many people (perhaps you included) skim...
Posted by Julie Destrampe - June 02, 2015 - Comments
Designers have been given a wonderful opportunity – they are responsible for designing products, services, environments and messages that can be used to influence peoples’ decisions and actions. However, this opportunity also means that each designer is accountable for using their talents in a way that positively impacts others. This leads many...
Posted by Charity Wanta - May 27, 2015 - Comments
This isn’t your father’s credit card…at least not the one he pulled from his wallet when you were a kid. This is the new chip card, with an amazing, little something extra that has an increased ability to keep consumers’ personal data safe from unauthorized users. The new chip cards, also known as EMV cards, contain a special embedded microchip...

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