BANK AND CREDIT UNION MARKETING

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Posted by Charity Wanta - November 11, 2015
As you prepare to enter the holiday season, it’s time to think about how you want to express your gratitude for those who have done business with you in the past year. According to research, “68% of customers leave because they feel the company is indifferent to them. Not because of slow service, not because they found a better price somewhere...
Posted by - November 04, 2015
One of my favorite parts about going to conferences is getting the chance to see new and familiar faces and to talk in person about how we can help with their marketing goals. Those particular goals obviously vary with each client, but typically there’s a hot topic on all of their minds. At many conferences, that hot topic has often related to...
Posted by Charity Wanta - October 21, 2015
We’re thrilled to announce that work on the newest edition of our annual Idea Book is well underway! image.works’ Idea Book is an eye-catching, professional-looking catalog of marketing ideas and design samples that our clients benefit from each year. Producing this publication involves a creative process that provides a bit of friendly...
Posted by Charity Wanta - October 07, 2015
If you’ve been our client for a while, you already know our voices and our marketing expertise; now you can get a peek at our life here at image.works, as I walk you through our office. If you’re not from around here, welcome to Madison, the Wisconsin state capital, as well as the home of the Badgers, the World’s Largest Brat Fest, Art Fair on the...
Posted by Charity Wanta - September 17, 2015
As a copy editor at image.works, I get to proofread a lot of creative, engaging marketing materials on a daily basis, and some of my favorites are the financial newsletters for kids. These materials are usually written in a lighthearted, easy-to-read manner, and I imagine the families who receive them enjoy reading them as much as I do. Let’s take...
Posted by Charity Wanta - September 02, 2015
You have every reason to be proud of your financial institution’s accomplishments and technology upgrades, but when it comes to marketing content, these accolades may not be as alluring to potential customers and members as personal stories and referrals. “The best source of new business is a referral from a satisfied customer. Customers . . . say...
Posted by Charity Wanta - August 05, 2015
Is your financial institution neglecting small businesses in your community? Their offices are sometimes tiny, their schedules are often full and their employees may be minimal, but they can bring immense value to your bank or credit union. And the potential market is huge! Author Gene Marks, in his book entitled Outfoxing the Small Business Owner...
Posted by Whitney Westbrook - July 29, 2015
In my years as a designer (and frankly, as a human), I've discovered that communication is one of the most important tools you can have.  "What are you looking for?"  "When do you need the finished product?"  "Did you have a particular design direction in mind?"  Good communications between a designer and client can help set expectations for both...
Posted by Charity Wanta - July 23, 2015
There’s something so refreshing about this time of year, when families are starting to make back-to-school preparations; there’s new anticipation and a need for new supplies. This is a great time to reach out to your members and customers and let them know about all the financial backing you can offer them during this back-to-school season....
Posted by Charity Wanta - July 15, 2015
My grandma isn’t glued to her smartphone like I am. She doesn’t shop online all that often and rarely has a need to google anything. I love her dearly and have great appreciation for her less-tech lifestyle. And her lifestyle mirrors that of many other seniors, so when it comes to marketing plans aimed at her generation, the first place to go may...

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