BANK AND CREDIT UNION MARKETING

Blog

Posted by - March 16, 2016
April is National Financial Literacy Month, so there’s no better time to get involved and promote this important cause among your customers or members. Programs like CUNA’s National Credit Union Youth Month™ and websites like FinancialLiteracyMonth.com offer great resources for engaging and educating members and customers of all ages. Try out the...
Posted by - March 02, 2016
Loan generation is what we at image.works refer to as the process of increasing your bank or credit union’s loan assets. If you’re part of a financial institution, you already know how vital loan generation is to the health and growth of your business. With smaller banks and credit unions providing a wider and wider range of low-rate loan products...
Posted by Katie Sandheinrich - February 24, 2016
Every year, designers wait with anticipation to hear which color Pantone (known for its color matching system) has chosen as the color of the year. The color of the year signals trends and moods that the Pantone team predicts will be important in the year to come. Designers, myself included, love to discuss and debate the color that is chosen....
Posted by Anna Fischer - February 17, 2016
As technology continues to develop and advance, so should your marketing techniques. Is your bank or credit union keeping up with the trends and taking advantage of the opportunities available? Marketing Automation is one of the most powerful tools on the market right now, and for good reason. It enables you to transform accountholders and...
Posted by Rebekah Spaulding - February 03, 2016
With modern marketing becoming more digital every day, you have the opportunity to communicate with your accountholders and prospects in new and exciting ways. From email promotions to e-newsletters and nurture campaigns, you have the ability to segment and personalize your marketing to these individuals to generate sky-high results. But in a...
Posted by Molly Kant - January 20, 2016
At image.works, we understand how stressful this time of year can be. From budget approvals to fresh goals for the New Year, it can be easy to leave your annual report out in the cold. Fortunately for you, as the inevitable storm of new projects blows your way, we’re here to offer the help you need. With numerous annual reports under our belt,...
Posted by Charity Wanta - January 06, 2016
With the approach of a new year comes the opportunity for a fresh approach to marketing. Don’t just redo what you’ve done before. Explore new worlds of possibilities this year! There may be more – and better – ways to reach your target audience than you’ve considered in the past. Here’s a list of ideas to get your brainstorm started: Reimagine...
Posted by Charity Wanta - December 16, 2015
Sweets and treats and tempting tastes! With so many holiday celebrations, it’s tempting to indulge in more desserts and sugary snacks than healthy meals, making this party-filled season a timely opportunity for recipe postcards. If you’re craving a new, creative financial marketing product, look no further! Recipe cards feature a delicious recipe...
Posted by Molly Kant - December 02, 2015
These days, competition among credit card providers is more intense than ever before. I would even go so far as to say that today’s credit card marketplace is not unlike the highly-competitive world of professional football – with each team hoping to crush the competition and bring home the most balances.   In such a high-stakes environment (and...
Posted by Charity Wanta - November 18, 2015
Looking for something new to light up your holiday-time marketing campaign? It’s time to find fresh inspiration, ignite some seasonal motivation and make this year shine! In addition to your usual list of glowing ideas—Holiday Loans, Skip-A-Payment promotions, prepaid gift cards and special offers on credit cards—we suggest brightening the holiday...

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