BANK AND CREDIT UNION MARKETING

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Posted by - June 29, 2016
Every day we use our tone of voice and body language to express the “feeling” of what we say. Telling someone “Nice shirt!” can be either a compliment or a criticism, depending on how you say it. So how can you express your tone in marketing materials? Typography! Typography is the art of arranging type to make written language readable and...
Posted by - June 15, 2016
If your financial institution has decided to merge with another organization, you’re not alone. A growing number of small- to mid-sized financial groups are looking toward mergers as a way to compete on a larger scale and command a greater share of the market. When going through the endless checklists of paperwork and due diligence involved in a...
Posted by Molly Kant - May 18, 2016
As any marketing professional knows, creating a promotional campaign takes time, effort and money – so the last thing you want to do is make a mistake that renders your campaign ineffective. We’re not talking about obvious mistakes like proofreading errors or missed deadlines (although those should be avoided at all costs, too!), but rather the...
Posted by Charity Wanta - May 04, 2016
Collecting data regarding the return on investment (ROI) for a marketing campaign can confirm that you’re seeing the intended results and allows you to make changes for increased effectiveness. “It’s hard to have a marketing conversation these days without hearing ROI-this and ROI-that. It is, after all, one of today’s most beloved business buzz...
Posted by - April 20, 2016
For the fifth consecutive year, image.works was a sponsor of the CUNA Marketing & Business Development Council Conference in Anaheim, CA, from March 20-23, which offers credit unions and marketing professionals the chance to network, attend sessions and participate in discussions regarding credit union marketing and business development. This...
Posted by Paige Michels - April 06, 2016
Marketing your retirement, savings or investment products to millennials can be a double-edged sword. Investing and saving early is the smart choice, and you want to encourage those starting out in the workforce to do so. Plus, it’s a good way to start building accountholder loyalty and reduce attrition. But, at the same time, most millennials are...
Posted by - March 16, 2016
April is National Financial Literacy Month, so there’s no better time to get involved and promote this important cause among your customers or members. Programs like CUNA’s National Credit Union Youth Month™ and websites like FinancialLiteracyMonth.com offer great resources for engaging and educating members and customers of all ages. Try out the...
Posted by - March 02, 2016
Loan generation is what we at image.works refer to as the process of increasing your bank or credit union’s loan assets. If you’re part of a financial institution, you already know how vital loan generation is to the health and growth of your business. With smaller banks and credit unions providing a wider and wider range of low-rate loan products...
Posted by - February 24, 2016
Every year, designers wait with anticipation to hear which color Pantone (known for its color matching system) has chosen as the color of the year. The color of the year signals trends and moods that the Pantone team predicts will be important in the year to come. Designers, myself included, love to discuss and debate the color that is chosen....
Posted by Anna Fischer - February 17, 2016
As technology continues to develop and advance, so should your marketing techniques. Is your bank or credit union keeping up with the trends and taking advantage of the opportunities available? Marketing Automation is one of the most powerful tools on the market right now, and for good reason. It enables you to transform accountholders and...

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