BANK AND CREDIT UNION MARKETING

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Posted by Molly Kant - December 14, 2016
According to the National Association of Realtors®, the number of millennials buying homes in the U.S. continues to increase. In fact, in 2015, this generation comprised the largest group of U.S. homebuyers for the third year in a row – making up 32% of homebuyers in 2014 and 35% in 2015.* These percentages are significant; so if you haven’t...
Posted by Molly Kant - November 30, 2016
With the upswing in digital advertising over the past several years, many modern-day marketers are wondering: Is direct mail dead? In response to this question, we offer an unequivocal no. In fact, direct mail continues to be one of the most effective advertising channels available – relentlessly holding its own against trendier, tech-savvy...
Posted by - November 16, 2016
image.works’ very own Emilee Guderyon and her boyfriend, Rob, are participating in a 7-month challenge to take control of their finances, build a better budget and pay off debt. Organized by Summit Credit Union, Project Money is an annual competition held in image.works’ home town of Madison, WI. Four teams have been chosen to compete, including...
Posted by Liz Cousineau - November 01, 2016
My husband and I had an amazing opportunity to visit Ireland this spring for our honeymoon. As a graphic designer here at image.works, I loved seeing all of the different signs, billboards, magazines and banners while traveling and wanted to share them with you, along with some of my thoughts and observations. It’s always interesting to see how...
Posted by Molly Kant - September 21, 2016
Here’s a top tip that every marketing professional needs to know: When including a call-to-action on your promotional materials, make sure any information about where to go or what to click on your website is accurate. Sounds painfully obvious, right? Well, the truth is, many marketers forget to double-check the accuracy of their online...
Posted by Charity Wanta - September 07, 2016
One of the amazing benefits of partnering with image.works is that all your marketing pieces undergo complimentary proofreading. While you may be focusing on the general message you want to get across to your audience and the look and feel of the design, your copy editor is examining every piece of text for consistency, word choice, grammar,...
Posted by Kerri Gille - August 24, 2016
As an image.works Marketing Project Coordinator, I help manage and coordinate the flow of client projects from the moment they come through our door to the time they reach your door (or that of your customers and members). When you give final approval on a financial marketing project, you are understandably excited to get your final pieces – and...
Posted by Charity Wanta - July 27, 2016
Don’t be antisocial. If you’re not making use of all that social media has to offer your marketing campaigns, you’re missing out. A study performed by LinkedIn found that “63% of mass affluent consumers were motivated to take action after learning about financial products and services on social media,” so there is legitimate value in talking...
Posted by Jane Malm - July 13, 2016
image.works sends Adobe Acrobat PDFs of your projects for proofing. The first page generally is your artwork approval form, which helps you and your team know the quantity and dates to ensure we are all on the same page with your proof approval and delivery dates. The pages that follow are the layouts for your project. Adobe Acrobat offers a free...
Posted by Jane Malm - July 07, 2016
As a client of image.works, there are many ways to communicate your changes and edits to your copywriter and designer. In our experience, we've found some avenues work better than others. Our goal is to give you the best product and design we can while keeping the process as easy and efficient as possible for you. Here is a breakdown of the pros...

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