BANK AND CREDIT UNION MARKETING

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Posted by Kerri Gille - August 24, 2016
As an image.works Marketing Project Coordinator, I help manage and coordinate the flow of client projects from the moment they come through our door to the time they reach your door (or that of your customers and members). When you give final approval on a financial marketing project, you are understandably excited to get your final pieces – and...
Posted by Charity Wanta - July 27, 2016
Don’t be antisocial. If you’re not making use of all that social media has to offer your marketing campaigns, you’re missing out. A study performed by LinkedIn found that “63% of mass affluent consumers were motivated to take action after learning about financial products and services on social media,” so there is legitimate value in talking...
Posted by Jane Malm - July 13, 2016
image.works sends Adobe Acrobat PDFs of your projects for proofing. The first page generally is your artwork approval form, which helps you and your team know the quantity and dates to ensure we are all on the same page with your proof approval and delivery dates. The pages that follow are the layouts for your project. Adobe Acrobat offers a free...
Posted by Jane Malm - July 07, 2016
As a client of image.works, there are many ways to communicate your changes and edits to your copywriter and designer. In our experience, we've found some avenues work better than others. Our goal is to give you the best product and design we can while keeping the process as easy and efficient as possible for you. Here is a breakdown of the pros...
Posted by - June 29, 2016
Every day we use our tone of voice and body language to express the “feeling” of what we say. Telling someone “Nice shirt!” can be either a compliment or a criticism, depending on how you say it. So how can you express your tone in marketing materials? Typography! Typography is the art of arranging type to make written language readable and...
Posted by - June 15, 2016
If your financial institution has decided to merge with another organization, you’re not alone. A growing number of small- to mid-sized financial groups are looking toward mergers as a way to compete on a larger scale and command a greater share of the market. When going through the endless checklists of paperwork and due diligence involved in a...
Posted by Molly Kant - May 18, 2016
As any marketing professional knows, creating a promotional campaign takes time, effort and money – so the last thing you want to do is make a mistake that renders your campaign ineffective. We’re not talking about obvious mistakes like proofreading errors or missed deadlines (although those should be avoided at all costs, too!), but rather the...
Posted by Charity Wanta - May 04, 2016
Collecting data regarding the return on investment (ROI) for a marketing campaign can confirm that you’re seeing the intended results and allows you to make changes for increased effectiveness. “It’s hard to have a marketing conversation these days without hearing ROI-this and ROI-that. It is, after all, one of today’s most beloved business buzz...
Posted by - April 20, 2016
For the fifth consecutive year, image.works was a sponsor of the CUNA Marketing & Business Development Council Conference in Anaheim, CA, from March 20-23, which offers credit unions and marketing professionals the chance to network, attend sessions and participate in discussions regarding credit union marketing and business development. This...
Posted by Paige Michels - April 06, 2016
Marketing your retirement, savings or investment products to millennials can be a double-edged sword. Investing and saving early is the smart choice, and you want to encourage those starting out in the workforce to do so. Plus, it’s a good way to start building accountholder loyalty and reduce attrition. But, at the same time, most millennials are...

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