BANK AND CREDIT UNION MARKETING

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Posted by Charity Wanta - May 17, 2017
Does your financial institution have a certain style that permeates your marketing materials? Maybe it’s the way they’re written – very formal or more conversational. Maybe it’s reflected in the colors you use to tie everything together. Beyond all that though, there’s a level of stylistic detail that catches the eye of an editor, and it’s based...
Posted by Kim Ziehr - May 03, 2017
What are you doing this Fourth of July? Along with grilling out and watching fireworks, you’ll also need to make sure your financial marketing and communications materials meet the new Mastercard® Brand Mark Guidelines. Mastercard has been featuring its new look (see logo above) and name format (Mastercard with a lowercase “c”) for some time....
Posted by - April 19, 2017
For the sixth consecutive year, image.works was a sponsor of and participated in the CUNA Marketing & Business Development Council Conference in San Antonio from March 29 – April 1. The conference offers credit unions and marketing professionals the chance to network, attend sessions and participate in discussions regarding credit union...
Posted by Jane Malm - April 06, 2017
  We at image.works pride ourselves on our ability to turn marketing projects around very quickly with great creativity and quality, while keeping our costs transparent and reasonable. And you, as our client, are part of this equation! There is a good deal of prep work – on your part and ours – that goes into an effective, customized marketing...
Posted by Kim Ziehr - March 23, 2017
image.works is growing to meet more of your needs! We recently welcomed two new employees: Alex Risch, a graphic designer on our creative team, and Santos Campos, an account executive on our sales team. We’d like to help you get to know these talented new IW team members: Alex Risch Alex graduated from the Graphic Design and Illustration program...
Posted by Paige Michels - March 03, 2017
While Millennials remain an important audience – especially as they move further in their careers and their incomes and needs change – it’s never too early to start thinking about the future. The next generation, Generation Z, are teenagers now, with their own set of needs and expectations when it comes to consumer habits. Make sure your bank or...
Posted by Charity Wanta - February 22, 2017
“Know Your Audience” – These words were pounded into my head by my professors when I was an English major in college. And it’s true. You wouldn’t ask a kindergartener to read a book on how to remodel a kitchen, nor would you write a home loan for a pre-teen. You may think you know people because, well, you are a person, but you actually have an...
Posted by - February 01, 2017
Think attracting Millennials is the only way to grow your financial organization’s customer base? Think again. The Numbers Don’t Lie While there’s no question that younger generations are important, Baby Boomers represent 35% of the population (111 million people) and roughly 42% of economic activity ($7.6 trillion) in the U.S. This “Longevity...
Posted by Kim Ziehr - January 13, 2017
Every business has a story. And once upon a time, back in the 1990s, the early roots of image.works were just starting to form in a successful insurance marketing firm that was owned and operated by Mark Whalen. “My bank was impressed by our marketing materials for independent insurance agencies, and we were asked to do their annual report,...
Posted by Paige Michels - December 21, 2016

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