BANK AND CREDIT UNION MARKETING

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Posted by Charity Wanta - February 22, 2017
“Know Your Audience” – These words were pounded into my head by my professors when I was an English major in college. And it’s true. You wouldn’t ask a kindergartener to read a book on how to remodel a kitchen, nor would you write a home loan for a pre-teen. You may think you know people because, well, you are a person, but you actually have an...
Posted by - February 01, 2017
Think attracting Millennials is the only way to grow your financial organization’s customer base? Think again. The Numbers Don’t Lie While there’s no question that younger generations are important, Baby Boomers represent 35% of the population (111 million people) and roughly 42% of economic activity ($7.6 trillion) in the U.S. This “Longevity...
Posted by Kim Ziehr - January 13, 2017
Every business has a story. And once upon a time, back in the 1990s, the early roots of image.works were just starting to form in a successful insurance marketing firm that was owned and operated by Mark Whalen. “My bank was impressed by our marketing materials for independent insurance agencies, and we were asked to do their annual report,...
Posted by Paige Michels - December 21, 2016
Posted by Molly Kant - December 14, 2016
According to the National Association of Realtors®, the number of millennials buying homes in the U.S. continues to increase. In fact, in 2015, this generation comprised the largest group of U.S. homebuyers for the third year in a row – making up 32% of homebuyers in 2014 and 35% in 2015.* These percentages are significant; so if you haven’t...
Posted by Molly Kant - November 30, 2016
With the upswing in digital advertising over the past several years, many modern-day marketers are wondering: Is direct mail dead? In response to this question, we offer an unequivocal no. In fact, direct mail continues to be one of the most effective advertising channels available – relentlessly holding its own against trendier, tech-savvy...
Posted by - November 16, 2016
image.works’ very own Emilee Guderyon and her boyfriend, Rob, are participating in a 7-month challenge to take control of their finances, build a better budget and pay off debt. Organized by Summit Credit Union, Project Money is an annual competition held in image.works’ home town of Madison, WI. Four teams have been chosen to compete, including...
Posted by Liz Cousineau - November 01, 2016
My husband and I had an amazing opportunity to visit Ireland this spring for our honeymoon. As a graphic designer here at image.works, I loved seeing all of the different signs, billboards, magazines and banners while traveling and wanted to share them with you, along with some of my thoughts and observations. It’s always interesting to see how...
Posted by Molly Kant - September 21, 2016
Here’s a top tip that every marketing professional needs to know: When including a call-to-action on your promotional materials, make sure any information about where to go or what to click on your website is accurate. Sounds painfully obvious, right? Well, the truth is, many marketers forget to double-check the accuracy of their online...
Posted by Charity Wanta - September 07, 2016
One of the amazing benefits of partnering with image.works is that all your marketing pieces undergo complimentary proofreading. While you may be focusing on the general message you want to get across to your audience and the look and feel of the design, your copy editor is examining every piece of text for consistency, word choice, grammar,...

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