BANK AND CREDIT UNION MARKETING

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Posted by Kim Ziehr - January 17, 2018
The 2018 housing market is slated to be a good market for sellers and owners, but difficult for buyers. Prices are predicted to increase by an average of 4.1%, which means more houses will eventually go on sale and mortgage rates will rise. But, since it’s more expensive, buyers may hesitate to make the purchase. Older homeowners could be content...
Posted by Charity Wanta - January 03, 2018
If you’re brainstorming potential marketing promotions for the new year, consider birthday cards. With the decrease in snail mail, a printed birthday card can really stand out. Sending a birthday card says, “We care enough to remember your birthday, and we want to celebrate you!” Recipients often display their birthday cards, which means your...
Posted by Kim Ziehr - December 28, 2017
There’s no “money to burn” category in a marketing budget. Making every dollar count is far more likely if you’re actually reaching the right person with your offer – and that’s exactly what a prescreen mailing can help you do. Prescreening pinpoints creditworthy consumers and lets you make a firm offer of credit to them based on their individual...
Posted by Molly Kant - November 29, 2017
Unless you’ve been lost at sea for the past decade, you probably won’t be shocked to hear that members of the Millennial generation love technology. In fact, many Millennials seem to be joined at the hip with their various gadgets, which include everything from laptops and e-readers to smartphones, tablets and more. But here’s something that...
Posted by Paige Michels - November 21, 2017
Posted by - November 15, 2017
Onboarding is one of our most popular marketing programs here at image.works. And it’s no wonder why. Consider the fact that 73 percent of cross sales occur during the first 90 days of a new accountholder relationship. In addition, an effective onboarding program can reduce attrition by 50 percent. For financial institutions looking to build brand...
Posted by Charity Wanta - November 01, 2017
I can remember a high school teacher introducing our class to the internet, describing it as a “spider web of information,” while my friends and I exchanged looks of confusion. A couple years later I was online daily. Other members of Generation X (roughly ages 35 to 50) probably have similar stories. We made the journey from floppy disks to cloud...
Posted by Charity Wanta - October 25, 2017
The Golden Arches, the bow tie emblem, a piece of fruit with a missing bite: what do these have in common? Immediate brand recognition. Whether color, logo, font or image, there are – or should be – aspects of your marketing materials that viewers immediately recognize as yours. If you’re missing this piece, looking to improve it or simply wanting...
Posted by Lianne Peters - October 11, 2017
Marketing has always been about catering to the wants and needs of your consumers. Social media is on the rise and isn’t going anywhere anytime soon. With tons of free social media platforms at our fingertips, there’s no limit to what can be created and shared in an instant. However, there is an overload of content that users are met with every...
Posted by - September 06, 2017
Every year, the Credit Union National Association (CUNA) invites entries to its Diamond Awards, the industry’s most prestigious credit union marketing competition that recognizes creative excellence and outstanding results. In 2017, more than 1,100 submissions were made across 35 categories, including everything from annual reports to microsites...

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