BANK AND CREDIT UNION MARKETING

Blog

Posted by - April 12, 2018
For the seventh consecutive year, image.works was a sponsor of and participated in the CUNA Marketing & Business Development Council Conference, this year held in San Francisco from March 11-14. The conference offers credit unions and marketing professionals the chance to network, attend sessions and participate in discussions regarding credit...
Posted by Molly Kant - March 28, 2018
At image.works, we realize our clients are the reason for our success, and our new “Client Spotlight” posts give us the opportunity to highlight some of the inspiring individuals with whom we feel so privileged to work. This quarter, we’re thrilled to feature as our client spotlight guest Rebecca Ewer from First Commonwealth FCU! Rebecca, who...
Posted by Lianne Peters - March 14, 2018
Picture this. It’s 1998, the stock market is booming, technology is on the rise, and a young Billy Van Wie is working 70-hour weeks as a branch manager at Enterprise Rent-A-Car. Flash forward 20 years, and not only do you have a marketing firm that has built itself from the ground up, but you also have a vice president, husband and father of four...
Posted by Anna Fischer - February 28, 2018
Individuals' rights to receiving marketing communications has become a prominent topic in the last few years, and as regulations change, we see companies having to adapt to these regulations. We wanted to share some information with you regarding this growing concern in the marketing industry, specifically with email list health. As a marketing...
Posted by Molly Kant - February 14, 2018
There’s a growing trend in the marketing world: incentives that give back. Unlike traditional incentives that offer a reward directly to the consumer (such as a gift card, coupon or entry into a drawing), give-back incentives instead offer the reward to a worthy cause or organization. For instance, your financial institution may promise to donate...
Posted by - January 31, 2018
Hoping to add something special to your next marketing campaign? Looking for ways to boost response rates and gather data? A PURL or GURL might just be the answer. So, what exactly are PURLs and GURLs? Put simply, they’re webpages (also called “landing pages” or “microsites”). Both PURLs and GURLs complement your direct mail and email campaigns,...
Posted by Kim Ziehr - January 17, 2018
The 2018 housing market is slated to be a good market for sellers and owners, but difficult for buyers. Prices are predicted to increase by an average of 4.1%, which means more houses will eventually go on sale and mortgage rates will rise. But, since it’s more expensive, buyers may hesitate to make the purchase. Older homeowners could be content...
Posted by Charity Wanta - January 03, 2018
If you’re brainstorming potential marketing promotions for the new year, consider birthday cards. With the decrease in snail mail, a printed birthday card can really stand out. Sending a birthday card says, “We care enough to remember your birthday, and we want to celebrate you!” Recipients often display their birthday cards, which means your...
Posted by Kim Ziehr - December 28, 2017
There’s no “money to burn” category in a marketing budget. Making every dollar count is far more likely if you’re actually reaching the right person with your offer – and that’s exactly what a prescreen mailing can help you do. Prescreening pinpoints creditworthy consumers and lets you make a firm offer of credit to them based on their individual...
Posted by Molly Kant - November 29, 2017
Unless you’ve been lost at sea for the past decade, you probably won’t be shocked to hear that members of the Millennial generation love technology. In fact, many Millennials seem to be joined at the hip with their various gadgets, which include everything from laptops and e-readers to smartphones, tablets and more. But here’s something that...

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