BANK AND CREDIT UNION MARKETING

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Posted by Jane Malm - June 06, 2018
We know many of you want to keep your materials very personal and include your own images, but questions often arise about whether the images will work and be high enough resolution (high-res). With so many images being taken with cell phones these days, many are not the greatest when working in printed mediums, but generally are fine if being...
Posted by Emilee Guderyon - May 25, 2018
Sunday, May 6: VEGAS, BABY! I love to sleep. So, when my alarm went off at 5 a.m., I was less than thrilled. But that feeling went away quickly when I remembered that I was headed to Vegas for the Financial Brand Forum! If you are not familiar with the Forum, it’s a three-day conference for banks and credit unions. This event is packed with...
Posted by - May 09, 2018
At the Financial Brand Forum this month, marketers discovered the biggest ideas, trends and outlooks for the industry. Popular topics included data-driven personalization, omni-channel integration and Generation Z attraction. At image.works, a consultative approach envelops these subjects into one service: loan generation. Simply put, loan...
Posted by Lianne Peters - April 25, 2018
For those of you who don’t know, throughout the entire month of March, image.works conducted our first-ever social media contest. We took our popular recipe cards (because who doesn’t get excited about food?!) and pitted them against each other in a March Madness-style tournament bracket. Each day we asked our followers to vote for their favorite...
Posted by Bryan Reichling - April 12, 2018
For the seventh consecutive year, image.works was a sponsor of and participated in the CUNA Marketing & Business Development Council Conference, this year held in San Francisco from March 11-14. The conference offers credit unions and marketing professionals the chance to network, attend sessions and participate in discussions regarding credit...
Posted by Molly Kant - March 28, 2018
At image.works, we realize our clients are the reason for our success, and our new “Client Spotlight” posts give us the opportunity to highlight some of the inspiring individuals with whom we feel so privileged to work. This quarter, we’re thrilled to feature as our client spotlight guest Rebecca Ewer from First Commonwealth FCU! Rebecca, who...
Posted by Lianne Peters - March 14, 2018
Picture this. It’s 1998, the stock market is booming, technology is on the rise, and a young Billy Van Wie is working 70-hour weeks as a branch manager at Enterprise Rent-A-Car. Flash forward 20 years, and not only do you have a marketing firm that has built itself from the ground up, but you also have a vice president, husband and father of four...
Posted by Anna Fischer - February 28, 2018
Individuals' rights to receiving marketing communications has become a prominent topic in the last few years, and as regulations change, we see companies having to adapt to these regulations. We wanted to share some information with you regarding this growing concern in the marketing industry, specifically with email list health. As a marketing...
Posted by Molly Kant - February 14, 2018
There’s a growing trend in the marketing world: incentives that give back. Unlike traditional incentives that offer a reward directly to the consumer (such as a gift card, coupon or entry into a drawing), give-back incentives instead offer the reward to a worthy cause or organization. For instance, your financial institution may promise to donate...
Posted by - January 31, 2018
Hoping to add something special to your next marketing campaign? Looking for ways to boost response rates and gather data? A PURL or GURL might just be the answer. So, what exactly are PURLs and GURLs? Put simply, they’re webpages (also called “landing pages” or “microsites”). Both PURLs and GURLs complement your direct mail and email campaigns,...

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