BANK AND CREDIT UNION MARKETING

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Posted by Paige Michels - September 04, 2018
Last year, a record 107 million Americans had auto loans. That’s nearly half the entire adult population. So, why don’t you have more auto loans? One reason is the way most consumers buy cars. Many people make the mistake of “payment shopping” – they choose financing based on the monthly payment without considering the length of the term, interest...
Posted by Charity Wanta - August 15, 2018
The Wall Street Journal reported in January that U.S. consumer borrowing saw the largest monthly gain in 16 years, “buoyed by increased consumer confidence in the economy.” Total household debt rose to $13.21 trillion in the first quarter, according to the Center for Microeconomic Data. Credit card debt increased last year by 7 percent from the...
Posted by Lianne Peters - August 01, 2018
Communication is key. It’s what makes the world go round – especially in the world of modern-day marketing! How you craft your message is arguably the most important part of selling your product or service. The word choice, tone of voice and organization all combine to attract the target audience and set you apart from the rest. At image.works,...
Posted by Molly Kant - July 18, 2018
While working as an art consultant for a major metro gallery, Victoria Hanson could never have predicted she would one day end up in the financial services industry. “It was an accident,” she says about her career switch, which occurred when her husband accepted a position in a smaller metro area – causing Victoria to have to find new employment....
Posted by - July 09, 2018
It’s been about a month since I’ve had the opportunity to attend the 2018 Marketing Association of Credit Unions (MAC) Conference, but I can’t stop thinking about how amazing of an experience it was. From a perfect location to keynote speakers to countless networking opportunities, I was impressed with it all.  As a first-time conference attendee...
Posted by - June 20, 2018
Four percent: That’s how many financial institutions plan on replacing their core systems within the next three years (The Financial Brand, 2018). How many should? Almost 100 percent. Most current systems are from the 80s and 90s, and even those installed within the past decade are already outdated due to the rapid advancements in technology....
Posted by Jane Malm - June 06, 2018
We know many of you want to keep your materials very personal and include your own images, but questions often arise about whether the images will work and be high enough resolution (high-res). With so many images being taken with cell phones these days, many are not the greatest when working in printed mediums, but generally are fine if being...
Posted by Emilee Guderyon - May 25, 2018
Sunday, May 6: VEGAS, BABY! I love to sleep. So, when my alarm went off at 5 a.m., I was less than thrilled. But that feeling went away quickly when I remembered that I was headed to Vegas for the Financial Brand Forum! If you are not familiar with the Forum, it’s a three-day conference for banks and credit unions. This event is packed with...
Posted by - May 09, 2018
At the Financial Brand Forum this month, marketers discovered the biggest ideas, trends and outlooks for the industry. Popular topics included data-driven personalization, omni-channel integration and Generation Z attraction. At image.works, a consultative approach envelops these subjects into one service: loan generation. Simply put, loan...
Posted by Lianne Peters - April 25, 2018
For those of you who don’t know, throughout the entire month of March, image.works conducted our first-ever social media contest. We took our popular recipe cards (because who doesn’t get excited about food?!) and pitted them against each other in a March Madness-style tournament bracket. Each day we asked our followers to vote for their favorite...

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