BANK AND CREDIT UNION MARKETING

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Posted by Molly Kant - May 29, 2013
Today’s average consumer is exposed to a stunning amount of marketing messages each and every day. From commercials and billboards to newspaper ads and product logos, it seems advertising has permeated almost every aspect of our lives. In fact, some studies proclaim that the marketing messages we see on a daily basis number in the thousands. So...
Posted by Molly Kant - May 24, 2013
Let’s face it—we live in a fast-paced, consumer-driven world.  And in this world, consumers have options, LOTS of options.  So how can your bank or credit union stand out from the competition, and ultimately get account holders to step through your doors? Well, according to a recent study, there are 3 main factors that influence customers’/members...
Posted by - May 16, 2013
Did you know that one in ten Americans will move in any given year? That’s good news for you because each new person that moves to your area is a potential accountholder for your bank or credit union! Just think about it: As new movers settle in to their surroundings, one of the first things they’ll do is begin their search for a local financial...
Posted by Molly Kant - April 30, 2013
Introducing SmartTrack – Your Very Own Market Watchdog When it comes to keeping an eye on your accountholders – and determining which ones are actively shopping for loans – nothing short of a personal, dedicated watchdog can truly accomplish the task. Well, lucky for you, image.works offers just that! With our innovative new product, SmartTrack,...
Posted by Molly Kant - April 29, 2013
Mobile banking is on the rise, so embrace the trend that has seen a 6% increase in usage since 2012.  Bank new customers/members by promoting mobile banking! According to a recent analysis by Fiserv, Inc., banks and credit unions experience double the adoption rate when mobile banking is actively marketed.  The key to securing these account...
Posted by Paige Michels - April 17, 2013
Do you Skip-a-Pay? Many banks and credit unions offer Skip-a-Pay to help their customers/members keep more money in their pocket when they need it most – usually around the holidays and during the summer. Offering Skip-a-Pay for a small fee can mean thousands of dollars in revenue for you – when you get a good response rate. How can you make that...
Posted by Molly Kant - April 02, 2013
In the perfect world of a credit union or bank marketing director, promotional materials would magically appear in the hands of one’s most promising prospects, audiences would be endlessly enamored with each and every campaign and calls-to-action would be treated as commands rather than mere invitations. Sounds about as likely as a rabbit...
Posted by Paige Michels - January 24, 2013
As a credit union or bank, you’ve no doubt heard over and over that customer experience is key to attracting and keeping accountholders. According to a reportreleased by J.D. Power and Associates, “Consumer backlash against bank fees, coupled with poor service and unmet customer expectations, has fueled increases in defection rates among...
Posted by Paige Michels - September 04, 2012
How can you improve your bank or credit union marketing ROI? Make sure your campaigns are getting read is an important first step. But when 80% of people go through their mail over a trash can, how can you make sure you stick out? After 15 years' experience working with over 1,000 banks and credit unions on their direct mail marketing campaigns,...
Posted by Paige Michels - August 08, 2012
We hear it all the time—marketers think bank and credit union statement stuffers/inserts aren’t effective because nobody opens their monthly statements anymore. Well, you’re wrong—and you could be missing out on a simple, cost-effective way to market to almost 80% of your members/customers each month. The truth is, the majority of people do open...

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