BANK AND CREDIT UNION MARKETING

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Posted by Paige Michels - July 23, 2012 - Comments
Your birthday. Vacation. Holiday shopping deals. When something only happens once a year, you do your best to make the most of it, right? Shouldn’t it be the same for your bank or credit union annual report? When it comes time to share your balance sheets, financial information and yearly highlights with your members/customers, you want to make...
Posted by Paige Michels - July 05, 2012 - Comments
“Every Door Direct Mail”from the United States Postal Service lets you target every mailbox in a specific area with no mailing list and postage rates as low as 14.5 cents per piece. Here’s how it works: Choose the neighborhood you want to target – by ZIP code, radius from your bank or credit union branch, or even the whole city – no mailing list...
Posted by Paige Michels - April 09, 2012 - Comments
Aspire Federal Credit Union, located in Clark, New Jersey, used image.works’ cross-media marketing platform for their recent skip-a-pay promotion. Aspire FCU’s website utilizes dynamic, easy-to-use features, such as a countdown clock to their next big promotion, live chat with their representatives and a frequently updated blog. When looking at...
Posted by Paige Michels - March 22, 2012 - Comments
As part of your bank or credit union marketing strategy, newsletters are a great tool for announcing new products and services, listing upcoming events, showing off your community involvement and more. But how do you know if your bank or credit union newsletter is getting your message to your customers? Remember these six “Rs” to create an...
Posted by Paige Michels - March 14, 2012 - Comments
The Problem: Did you know that, on average, 80% of your accountholders have loans at different banks or credit unions? That’s a lot of lost loan opportunities. If your bank or credit union has 15,000 accountholders, that means at least 12,000 lost loan opportunities! The Solution: Bring those loans back to your bank or credit union with an auto...
Posted by Paige Michels - January 31, 2012 - Comments
Most banks and credit unions think attracting new accountholders is the hardest part of maintaining successful growth. The reality? It’s not – getting new accountholders to remain with them is where institutions lose growth. You might think that once you have someone signed up with an account, they’re there to stay. But more and more banks and...
Posted by Paige Michels - January 05, 2012 - Comments
A recent article on the “Gen Y” workforce says that it’s not that the world is becoming more technologically savvy, but actually technologically dependent.  What does that mean for your bank or credit union? In the business world, that could mean a lot of things, good and bad. The bad:  You’ll probably have to deal with some technological glitches...
Posted by Molly Kant - December 20, 2011 - Comments
Welcome to our blog! At image.works, we are always looking for new ways to connect with people. Here, you will find all the latest news, offers and services we can provide for all your bank or credit union marketing needs. Our blog will focus on the current issues, products and ideas in the world of bank and credit union marketing. We'd love to...

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