What Does My Creative Team Need to Start a Project?

Ordering a project? Your team is excited to get started! To make the process as smooth and timely as possible, here’s what your team needs to get started.


  • Tone
  • Voice
  • Key words or phrases you want included
  • Word or page count for longer pieces like direct mail letters, newsletters and annual reports


  • Campaign theme
  • Imagery preferences
  • QR codes, optional
  • Logos/branding

Promo Details:

  • Rates
  • Terms and conditions
  • Audience
  • Disclosures
  • URL that consumers can visit for more info (also allows your creative team to find additional info needed to create the campaign)

Don’t know how you want your campaign to look or sound? No problem! At, we have a wide range of samples for you to look at and draw ideas from and tools to help you collect and communicate details. Just ask your sales rep, and they’ll be happy to send some your way!

Posted by Allie Habeck - July 26, 2023