The Value of Pairing Landing Pages With Your Promotions

Landing pages are a versatile marketing tool to promote campaigns, but are you utilizing them to their full potential? When it comes to getting the most out of your marketing promotions, a landing page can help you optimize campaign success and drive consumer interaction with your brand. By directing your audience to a page that specifically highlights your promotion’s product or service, you not only increase brand recognition but supply an interested party with more information that is pertinent to them – while gaining quantitative, trackable data for yourself.

Here are five surefire ways a landing page can add value to your promotions:

1) Allows you to provide the viewer with additional information.
Marketing is all about standing out from the crowd. Your goal is to set yourself apart from the countless other options available to your consumers. But sometimes the most effective marketing materials limit the information you can provide. Web graphics only fit so much text, and if an email is too long, viewers may click out of it without viewing the content. When you want to give your campaign some extra umph and provide your consumer with additional impactful information, adding a landing page you can direct them to is an effective way. Plus, at we can make any landing page look like it’s a part of your website for a seamless transition!

2) Provides a convenient home for long disclosures.
Nothing kills the mood of a great design like a long disclosure. Plus, if you’re working with a smaller product like a web graphic, you simply don’t have enough room to add it. If you’re looking for a solution that satisfies compliance while keeping the integrity of your marketing design, a landing page may be the answer. (Fun fact: Here at, we consider a web graphic to fall within guidelines if the disclosure is one click away.)

3) Lets you collect up-to-date contact information.
It can be hard to get accountholders to update their contact information. By including a form where landing page visitors can request more information or a meeting with one of your representatives, not only do you receive concrete data from individuals interested in your product or service, but you now also have their info. You know what they say: “Kill two birds with one stone.”

4) Allows site visitors to become trackable, if you’re using our Marketing Automation platform.
With Marketing Automation, if your landing page includes a form, collecting up-to-date contact information isn’t the only benefit. When a page visitor fills out the form and submits it, they become trackable, meaning you can see which pages they are visiting on your main site and when – and thus, what products and services they may be interested in. This marketing tactic is often used in onboarding campaigns, as it allows financial institutions to more effectively market to their members based on their unique page visits and interests.

5) Can provide the added benefit of driving consumers to your website.
No matter what your reasoning is for adding a landing page to your campaign, you also have the opportunity to increase traffic to your institution’s website. One of the great things about digital marketing tools like emails and landing pages is the ability to add hyperlinks and call-to-action buttons to your materials. These links serve as convenient tools to your page visitors and directly link them to additional pages on your website that may be of interest to them.

Interested in incorporating a landing page in your next campaign? We’d love to help! From copy and design to domain purchasing and page activation, can assist with it all. Reach out to us today to get started or learn more on our website.

Posted by Allie Habeck - May 03, 2023