Using social media effectively is important for successful marketing, but the ever-changing terminology can make it hard to know if you’re being as effective as possible. Read more to learn about the two primary forms of marketing on Facebook, Instagram and LinkedIn: boosting and paid advertising. Then you’ll better understand their distinct roles in your social media strategy!
Boosting
Boosting involves promoting existing posts from your profile to expand their reach beyond your followers. You select a post and define goals, target audience, duration and budget. This method is great for brand visibility and is less helpful for limited-time promotions.
Paid Advertising
Paid advertising lets you create campaign-specific posts that appear in targeted audiences’ feeds, but those posts do not live permanently on your profile. This option offers precise audience targeting and is the better solution for limited-time promotions and campaigns.
The Takeaway
There’s one key takeaway here, and it’s the most helpful thing to keep in mind when deciding which strategy to use: Boosted posts stay on your profile; paid advertising doesn’t. If you’re running a campaign, stick to paid advertising. If you want to promote something like tips and tricks for cybersecurity, create and boost a post about it. Here’s another way to think about it: Boosting is better as a brand awareness tool, where paid advertising is better for sales.
Make sure that, when you’re getting into using social media as a marketing tool, you’re using it as effectively as you can! Understanding smaller nuances can save you time, money and a LOT of headaches. If you’re confused about how these strategies work or just want to talk more about social media, reach out to one of our amazing account managers. We’re here to help in every way we can!