Like it or not, Facebook and Twitter aren’t just for teens anymore. Countless businesses are taking part in the social media frenzy, too. So if you’re not already posting, tweeting, liking and following, there’s no better time to start.
Wondering what to write about? You’re not alone. That’s why we’ve put together the ultimate guide to reader-friendly Facebook posts and Twitter tweets – exclusively for banks and credit unions! Check out the content categories below, and you’ll be well on your way to posting and tweeting like an old pro.
Content Category #1: Advertisements
The most important thing to keep in mind regarding social media advertising is this: Do NOT go overboard. Yes, it’s tempting to take advantage of free advertising outlets – but doing so probably isn’t going to earn you many (if any) loyal readers. While it’s okay to occasionally post sales-related messages (such as reduced auto loan rates or a new mobile deposit service), keep these posts to a minimum.
Content Category #2: General Industry News or Information
This is the category where you should focus the majority of your attention. Don’t just sell things on Facebook or Twitter – prove to readers that you’re an expert in the financial services field and are worthy of their trust and patronage. Consider sharing links to educational articles or posting about relevant industry news, such as recent mortgage rate trends or possible changes to IRA regulations. You may even want to develop a weekly “tips” post where you share easy ways for your readers to save money. Providing helpful tips to your readers not only portrays you as an industry expert, but also shows that you care about your readers’ financial well-being.
Content Category #3: Company Information
Sharing information specific to your company will help set you apart from all the other banks and credit unions on Facebook and Twitter. Do you have a new branch grand opening coming up soon? Announce it! Hired a new staff member recently? Write about it! Just found out you won an award? Post the heck out of it! Facebook and Twitter are great resources for showing existing and potential accountholders what makes your financial institution special and unique.
Content Category #4: Questions
Many people on Facebook and Twitter forget about this category, but there is perhaps no easier way to engage readers and elicit responses than by simply asking a question. Perhaps you could ask things like: “What is the best piece of financial advice a family member ever gave you?” Or: “What’s more important to you in a financial partner: great rates or friendly service?” You could even use questions to gauge accountholders’ interest in potential new products. Ask them: “Would you use mobile deposit if it were available to you?” Or: “Are you interested in being able to make external transfers online?” The possibilities are endless!
So get out there and resolve to take on social media in the New Year. Already using Facebook and Twitter? Leave us a comment to let us know what types of posts work best for you. We’d love to hear your thoughts!