Do you Skip-a-Pay? Many banks and credit unions offer Skip-a-Pay to help their customers/members keep more money in their pocket when they need it most – usually around the holidays and during the summer. Offering Skip-a-Pay for a small fee can mean thousands of dollars in revenue for you – when you get a good response rate.
How can you make that happen? image.works can help! We’ve been doing successful Skip-a-Pay promotions for banks and credit unions for years. Get the most out of your Skip-a-Pay promotion by following these tips:
- Use perforated request forms. Available on brochures, direct mail letters and two-panel postcards, perforated request forms give recipients a quick and easy way to respond.
- Cross-Media Marketing. With pre-populated online landing pages, you can maximize convenience for your audience by allowing them to skip their payment with just a click.
- Counsel your customers/members on the advantages and disadvantages of skipping loan payments. While your main goal may be to generate revenue from Skip-a-Pay, you also want to grow and maintain the trust of your accountholders – and better ensure yourself against delinquencies – by making sure they understand that their loan terms will be extended when they use Skip-a-Pay.
Check out some of our Skip-a-Pay designs at here and contact us today for more info!