Since its humble beginnings in the early 2000s, social media has become an integral part of many marketing strategies. It’s not only a useful way to promote new content and increase brand exposure, but also a great way to engage with your target audience and reach new audiences all over the globe.
However, with the use of social media comes the need for content creation, which is no small task. Knowing what to post, when to post, and (most importantly) how to post can be a time-consuming task, leaving little room for other responsibilities. Below, we’ve outlined some topic ideas to help you get started on your content creation journey.
Engage Your Audience
Ask your audience questions and keep them engaged! People love to share about their lives when given the opportunity. Posting on a daily basis is good for both engagement and brand recognition. When you post regularly, daily users will begin to see your name appear more frequently on their timeline. Encouraging your audience to respond to your posts will aid in reaching wider audiences over time.
Share Some Education
Some of the most interesting facts I know are tidbits I’ve learned from accounts I follow on social media. Share a cool fact about your organization’s history or an “On This Day” segment. There’s no such thing as learning too much, and if it’s a particularly cool fact, your audience will be eager to share it with others!
Offer Incentives
While informational content is great to post, you need to make sure you’re changing up your topics. Consider holding a giveaway for a local business and asking your viewers to engage with the post for entry. These types of posts generate more activity and will oftentimes reach a larger audience thanks to the incentive being offered.
We Can Help
Having a social posting plan greatly influences your organization’s reach on social media. You’ll likely be juggling multiple social platforms, along with the other duties of your job, so taking the time to create a content schedule will ultimately save you time.
If you don’t have time, or don’t even know where to start, you’re in luck. At image.works, we’ve created a calendar that covers the whole year, with topics ranging from financial advice to community involvement, so all you need to do is click “post.”
If you’re interested in learning more about this curated calendar, contact us today!