The day is coming! October 15 is an ideal opportunity to promote the benefits of opening a Health Savings Account (HSA). The day brings together our communities, the healthcare benefits industry and financial institutions, and it touches on two hot topics: managing health-related expenses and financial planning.
Leading up to National HSA Awareness Day, consider creating promotional and educational marketing materials to get the word out. Doing so can be beneficial for…
- Financial institutions that want to advertise their accounts
- Healthcare-related organizations that can provide a helpful service by educating consumers about the benefits of an account
- Any employer whose insurance plan offering makes an HSA a viable option for their employees
Take advantage of this opportunity to show yourself as a caring, knowledgeable source by explaining to consumers how this account works and why it may benefit them. By doing so, you’re also increasing your brand awareness. Win-win!
Here’s how we at image.works recommend promoting HSAs:
- Digital ads that appear online, where your audience is surfing and scrolling
- A social media post on October 15
- Postcards that highlight account benefits and say where to open an account
- Brochures that include more detail about the qualifications for opening an account and using the funds
- A newsletter article with answers to common questions
- Posters for your break room, lobby or waiting room
Remember that a multi-channel marketing approach – using more than one method of communication – provides multiple touchpoints and, therefore, tends to be more effective.
We’re all about effective marketing at image.works! Partner with us to create a strategic campaign that brings the benefits of HSAs to your audience.
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