Putting your newsletter into the hands of image.works means you’re going to get an outstanding product – one that reflects your brand, tells your story and ultimately boosts relationships with current and prospective accountholders. But where do you start?
Your image.works team not only makes your newsletter the latest and greatest, but also the easiest! With some important insights and input from you up front, we can best deliver an end result that is timely, relevant to your target audience and in sync with your goals. Here are some considerations:
Do you have a brand guide?
Please email this to your designer and copywriter so we can make sure every issue stays on target with your brand colors and fonts, photography and wording preferences, etc. Your newsletter will look uniquely yours so that it creates instant brand recognition for your financial institution.
Do you have any topic preferences?
Upon starting each issue, tell your copywriter what topics you want covered. We are happy to offer suggestions and have an entire library of hundreds of articles available to you – plus, we can accommodate any custom request! But the more personal and specific your newsletter is to your financial institution, the better it will speak to your readers. We will look to you to shed light on what is most important to you and also what may be happening there.
For example, is there a seminar, staff member or new product or service you wish to feature? Are renovations underway or a new branch in the works? Have you recently received an award or held a community event? These are all important to your unique story. If possible, please also send your designer any related photos (taken at high resolution for quality printing purposes).
Will you provide content, or would you like us to write your articles – or both?
You may have specific articles you wish to provide (for example, a CEO message or a calendar of events), in which case, we will offer our complimentary editing and proofreading expertise to ensure consistency across the publication. Keep in mind that we are able to take either a portion or all of the writing off your plate! We are well versed in financial topics and how to make them engaging for your readers, and we will gladly research topics if necessary before we write.
If you want us to write the content, is there messaging or contact information you can share?
We can take the ball and run with it once we know your topics of choice. However, we always welcome any key messages, copy points or other background (press releases, brochures, web links) you can share with us before we write. Feel free to chat informally with your copywriter on the phone or jot down a brain dump via email, whichever is easiest for you. Also, if there is anyone you would like us to interview for a feature, please provide your copywriter with their contact information and consider sending a “warm hand-off” email to alert them that we’ll be in touch.
Do you want to review the content before seeing it in design, or after?
Since even the most well-written copy is further transformed by layout and design, many clients want to wait to see a more complete proof. After all, with the unlimited proofs offered by image.works, you can make as many changes as you’d like! But other clients prefer to see the copy before it goes to layout so they can ensure all the bases are covered and route it through appropriate reviewers to save time on the back end.
Your newsletter is an interactive process, and your team members -- sales representative, copywriter, designer and marketing project coordinator -- are here to simplify every issue, every step of the way. Ready to start your newsletter? So are we!