Blast your brand recognition, awareness and acceptance to new heights by utilizing email marketing to your advantage. It’s not just a simple subject and body – emails are excellent ways to effectively target, touch and obtain business from new and existing members or customers. If your financial institution drops the ball, your campaign will be flat and inefficient. Possess success with these tips on effective email blasts to help your financial institution go from semi-pro to the big leagues.
Mobilize and maximize on mobile
As the mobile marketplace continues to soar to new heights and improvements, we as consumers become more and more dependent on our mobile devices. According to a Pew Research study, 52% of cell phone owners use email functions on their phone. That means that mobile email is becoming a major force in a consumer’s diet.
When looking at specific strategies then, email blasts must cater to the mobile hungry communities. As a majority of individuals turn to their cell phones as a source of email as opposed to their pseudo-obsolete computer, marketers must acclimate. Thus, emails MUST be phone-friendly and optimized to its perfect potential. If the viewer must alter and fix the email to best view to digest it, most likely than not, you’ve lost your opportunity.
Less may be more
Let’s be frank, no one likes a flooded inbox. Email blasts prove to be effective. However, there is a point of too-much. More emails do not mean more clicks as members and customers may become annoyed, angered and apathetic to your emails. This does not mean completely halt email production – simply become more strategic and precise throughout the campaign. When this is achieved, you’ll find a greater percentage of clicks, of emails opened and of success.
Complement your emails
By complementing email blasts with custom content in different media forms, consumers will more readily advance on the multiple touches and will be more aware of the services offered.
Onboarding is an important process that allows for member/customer loyalty and, in turn, produces a high return of success. For the first 60 to 90 days after initial contact, accountholders are more readily willing to sign up for other products and services. A successful onboarding program will allow your bank or credit union to cross sell products and build loyalty, which can help reduce attrition rates by 50%.
Timing is everything
Just because an email is sent to a recipient’s inbox doesn’t mean it will get clicked through, read or even opened. Timing will either send your email blast to success or will delete your opportunity. Send emails at the beginning of the work day – around 7:30 a.m. or 8 a.m. – or after lunch – around 1 p.m. or 2 p.m. – to make sure your campaign is seen. This knowledge of timing and strategy will exalt your email blasts to more clicks and openings.
Email blasts are a necessary addition to any campaign or promotion that your bank or credit union should execute. At image.works, we offer an array of products and services to help your financial institution get the membership, loyalty and service it deserves.
Call image.works at 800.777.1663 or visit imageworksdirect.com today to see how we can help you blast off your brand with email blasts!