When it comes to using social media for a business, a common mistake is thinking of it as a sales aid. However, social media is much more valuable as a branding tool! Your page shouldn’t be a constant stream of promotions. Instead, it should be used as a reminder of who you are, what you stand for and where you fit into the market.
Selling on social media doesn’t get great results. People are looking for posts that add some sort of value to their lives. Usually, this comes in the form of entertainment or education. Find a way to create content that people want to see that also establishes your brand. If you’re looking for a younger audience, or you’re in an area with a lot of younger people, try creating content that mirrors online trends. Show that young people are integral to your brand and that you’re aware of the struggles they’re facing. Think about who your audience is, and work on creating content that audience wants to see – even if it’s not promoting a product or service of yours.
Another way to use social media as a branding tool is to focus on your position in the market. If being a smaller, local institution is integral to your brand, talk about local happenings! Share what’s going on in your community. Cement yourself as the community-oriented option in the eyes of your audience. If you’re a larger organization that has a lot to offer, talk about it. Remind people that you’re a one-stop shop that can be accessed anywhere they are.
One of the most important things to remember is that you can define who you are to your audience. To do that, you have to tell them who you are and prove it constantly. Social media is one of the easiest and most cost-effective ways to give those constant reminders. Flooding your page with promotions and sales is a quick way to get people to forget who you are. Always be mindful of what you post, how it reflects your brand and what you can do to turn your posts into a better expression of your brand!
If you’re looking for help, reach out to one of our account managers! We’re happy to help turn your social media into an effective branding tool.