It’s no secret that the key to standing out in any promotion is to make sure your imagery and copy are doing more than just telling your audience what you offer – you need to get a reaction. The holidays can make it seem difficult to stand out, but this season can actually give you an opportunity to quickly become associated with memorable moments.
Catch their eye: Before you can connect with your audience on an emotional level, you have to overcome the first hurdle – catching their eye. The holidays are saturated with promotions, so it’s crucial to get attention and keep it before something else does.
For digital marketing pieces, we highly recommend incorporating animation. Humans are hardwired to pay attention to moving objects, so animated graphics stand out. They’re automatically noticed more than static images.
For print pieces, adding a unique element will help it be the star of the mailbox. We love adding foil elements, soft-touch paper or variable data with the recipient’s name. It’s an easy way for your promotion to feel more luxurious or personable.
Bring in the outside world: You don’t need to send sweets or a Thanksgiving turkey – there’s no smell-o-vision needed to entice your audience. However, it’s important to go beyond more than just what you’re promoting and involve some of the five senses. Here are some examples:
- Incorporate an image of fresh-baked cookies for smell and taste.
- Have snow falling in an animation for the sense of touch.
- Show a family snuggling next to a fire for a warm, cozy sensation.
Capture their emotions: Leveraging emotions throughout promotions can help you leave a lasting impression, but it’s important to keep it balanced. You should always be looking at your marketing from the perspective of how you can make your audience’s life easier or how they can accomplish their goals with your services. Holidays are just a bonus to give you easy examples that people will instantly recognize and connect with. Think about how your promotion can solve a problem to uplift people’s emotions and make that the focus of your piece.
Want some inspiration? Check out our design center to see options for your next campaign. You can request one of these designs for your project or give us direction for a custom design. image.works is here to help you stand out from your competitors.