Whether we are working or playing, at home or on the go, one thing is certain: We’ll be checking our email. At least 91% of users check email daily, according to one study, and we average six hours per day. So how can you best reach and educate your customers or members? By getting in their inbox.
Of course, it’s not just getting into their inbox. You have to create compelling emails that ensure they’ll be read in their sea of emails. The average email open rate is just 21.33% – that’s why your organization has to stand out from the start. Here’s how:
Create compelling subject lines
If you don’t have an attention-grabbing subject line, you’ll sink before you get a chance to swim. Make it enticing, personal and, most importantly, 50 characters or less (they should be able to read it on their phone screen).
Segment your emails
If you break up your subscriber list into smaller groups, you can personalize emails to be relevant for each recipient (i.e., by age, accounts they have with you, etc.). A person is more likely to open something they can relate to or have experience with.
Utilize Marketing Automation
Our powerful platform simplifies email campaigns by automatically scheduling email blasts (for newsletters, promotions, services, etc.), helping you earn their confidence while making marketing easy.
Educate recipients
Sending out electronic publications that provide resources to better your customers’ financial education leads to a higher level of trust – and helps them remember your financial institution when they are seeking those services.
Don’t clutter their inbox
The fastest way to annoy a person and make them click “unsubscribe” is by sending too many emails too often. Retain a stable email list by choosing a reasonable timeframe (perhaps weekly, monthly or quarterly) and informing subscribers of this when they sign up. Be sure to keep this list updated and remove email addresses that bounce.
You might be thinking, “I already offer quality services and/or do plenty of other marketing. I don’t need email.” Perhaps, but a truly effective marketing campaign is diverse, and email is not to be overlooked in that mix. According to a study by VentureBeat, email generates better return on investment than any other channel surveyed; it’s even 40 times more effective than social.
At image.works, we can easily convert your newsletters, annual reports and other marketing materials into a digital version, giving them new – and wider – potential. Reaching your customers or members by providing quality information through email is a vital marketing strategy, and one that your devoted image.works team can easily put together for you. Contact us to see how we can help improve your email marketing campaigns today!
Sources:
https://mailchimp.com/resources/email-marketing-benchmarks/
https://www.campaignmonitor.com/resources/guides/modern-guidebook-email-marketing/#two
https://blog.hellostepchange.com/blog/5-best-email-marketing-examples-for-financial-services-brands