Sweets and treats and tempting tastes! With so many holiday celebrations, it’s tempting to indulge in more desserts and sugary snacks than healthy meals, making this party-filled season a timely opportunity for recipe postcards. If you’re craving a new, creative financial marketing product, look no further! Recipe cards feature a delicious recipe, along with the recipe’s health benefits (such as gluten free, heart healthy, low sodium, etc.), on one side, and the back is completely customizable to your financial institution.
You can use recipe cards to announce the opening of a new branch, introduce new service representatives, advertise upcoming seminars, promote new services, share financial tips and more! Right now is an especially good time to send a postcard featuring healthy, cold-weather comfort food on one side and a message on the other side about one or more of the following:
- Staying well financially all season long
- Preparing for tax season
- Setting financial goals for the new year
- Using mobile banking services while shopping for gifts
- Special holiday hours
Financial institutions “have to start doing a better job of communicating with” their accountholders, according to American Banker (americanbanker.com). And sending quarterly or bimonthly recipe cards is an excellent way to ensure consistent communication. In addition, direct mail is “one of the…most effective marketing strategies” (lifehack.org). When you send a recipe card, you don’t have to wonder if it’s going to wind up in someone’s spam folder. In fact, the United States Postal Service reports that 98% of consumers bring their mail in the day it is delivered, and 77% sift through it immediately (lifehack.org).
Remember that, with each recipe card sent, by simply reaching out to your customers or members and providing them with helpful financial information, you’re marketing your services to them and reminding them of the benefits of their loyalty to you. Each piece of communication is another opportunity for meaningful contact or “touch,” an important aspect of consumer marketing. So consider giving your accountholders the gift of healthy recipes and helpful communication this year. And healthy holidays to all!