BANK AND CREDIT UNION MARKETING

Employee Spotlight: Logan Postweiler

In our endless quest to deliver quality and effective marketing content to our clients, image.works trusts our dedicated sales staff. While the creative team brings the vision to life in the end, our national account managers, like Logan, are essential in the initial creation and planning of our clients’ campaigns. Logan Postweiler joined the IW sales team only two years ago but has quickly proven that he is more than just a seller; he’s a strategy expert and team player as well. In his free time, Logan loves sports and riding motorcycles. In his professional time, there’s nothing that will block his road to a solution!

Describe what you do on a day-to-day basis.
I work with current clients, acting as a resource to help strategize marketing campaigns, as well as reach out to potential new clients to educate them on the services we provide.

What is the most rewarding part of your job?
For me, it is helping out a person or marketing team that is in a pinch and really needs to get something done and then having our team fill in for them to get them exactly what they need. You can hear the sense of relief when our team is able to step in and hit their deadline.

How has image.works influenced you or helped you grow?
Working with the number of co-workers I have has taught me so many different skills to be able to work with clients, deal with potential conflicts that can arise and, overall, learn how to be a resource for clients and build their trust by helping with their campaigns and goals that they need to hit.

What is your favorite place to travel in Wisconsin?
Milwaukee. I have a lot of friends currently living there and always learn about new places and restaurants when I am able to visit.

If you could learn a new skill, what would it be?
If there were one sport I could go back and practice more when I was younger, it would be golf, as I am far from good now, but it looks like a lot of fun to be good at.

Do you have any words to live by?
Keep calm. It’s not a sprint; it’s a marathon!

What does leadership mean to you?
Leadership is pushing the people around you to be the best version of themselves, even when they don’t believe they can do it themselves. Leadership is continuing to believe in and motivate them to keep improving even when they might not want to.

What is the most important trend you see happening today?
My generation is looking into how they spend their money and realizing their power as the consumer. I see quite a bit about people spending money on companies that support the causes or beliefs they do, which is a great way to realize the power we can have over our own money. That, in turn, pushes companies to think more about the good they can do for the community and individuals outside of their own organization.

For more fun facts about Logan, click here!

Posted by Lianne Peters - August 25, 2021