If you love something, set it free. If it comes back to you, it was meant to be! This may be a cliché, but it holds true when it comes to image.works’ senior copywriter Kim Ziehr. From entry-level copywriter, straight out of college, to head of an entire department, this is Kim’s journey with image.works. Outside the office, Kim leads an even crazier life as a travel enthusiast, music lover, past business owner and family-oriented mom to her two daughters and “teddy bear” pup. Kim also enjoys reading and shows her love of sentimentality through creating personalized cards and photo books, capturing all of life’s beautiful moments. We could all benefit a little from embracing her positivity!
What brought you to image.works?
Ironically, this is my second stint at image.works! The first time was when I was fresh out of college and I was the only copywriter for five years with a total staff of seven people – including our own in-house printer. Coming back about 15 years later, it was exciting to see how much the company had changed and grown. The copy team alone is now six people!
Describe what you do on a day-to-day basis.
It’s a great variety. On any given day, I might be writing anything from a lengthy annual report to a four-page newsletter to a small ad – or an entire campaign. I especially enjoy when I get to think of ad headlines and be creative, or when I get to interview someone for an article. I also enjoy the proofing we do here and can’t help noticing errors on restaurant menus (I know – my kids think it’s annoying, too!).
What do you enjoy most about your job?
The people. Everyone here is so talented, smart, kind and team-oriented. I also enjoy working with and getting to know my clients. Once a client comes to us, they have an assigned creative team, so we get to keep working with them on all of their future projects.
Do you have a secret talent or something about you that would surprise people?
People tell me I have an uncanny knack for identifying random songs and their artists, often in the first few beats. I’ve always wanted to audition for the game show “Shazam” to see if I could win millions, but my stage fright would get the best of me! Instead, we sometimes have our own little competitions while we’re hanging out with family or friends. For as long as I can remember, I have always had a passion for all kinds of music, and I grew up playing saxophone and piano.
Where is the best place you’ve traveled to and why?
My husband and I went to the Canadian Rockies (Banff, Lake Louise and Jasper) many years ago on our honeymoon, and it was the most beautiful place I’ve ever seen – not to mention the most peaceful! On some hikes, we didn’t see a single person (just elk, mountain goats and bighorn sheep), and the silence was unlike any other. But my “happy place” will always be northern Wisconsin, which we visit every year with our family; we stay in a cabin and spend time boating, fishing, playing games and relaxing.
What is the most “Wisconsin” thing about you?
Besides my passion for all things Northwoods, I also love Badger basketball, a brandy old fashioned and cheese curds with ranch dressing. It doesn’t get more Wisconsin than that!
What is the biggest challenge you’ve had to overcome in your life?
One of my biggest challenges was starting and running an online business over a 12-year span. My business partner and I created the first “Netflix” for paper crafters, which allowed them to make an online picklist of our artistic stamp sets, rent them monthly and return them for new ones, as well as buy thousands of other products. The behind-the-scenes work and hours involved were very demanding, which was difficult to balance with young children, and we finally decided to sell the business to focus more time on our families. But it was an incredible experience that I learned and grew so much from.
Words to live by:
Don’t cry because it’s over. Smile because it happened. – Dr. Seuss
I’m a very sentimental person, so I tell these words to myself and my girls often. It’s sometimes easy to wish a vacation, or other special moment or life chapter, would never have to end! But I know to be grateful for it and move on so I can fully embrace new opportunities and memories.
For more fun facts about Kim, click here!