BANK AND CREDIT UNION MARKETING

Employee Spotlight: Anna Lecher

Introducing … Mrs. Anna Lecher! Previously Anna Fischer, our beloved Marketing Automation and Data Director tied the knot in August 2020 to her now husband, Justin. Despite the effects of COVID, they were still able to have a beautiful ceremony with close family and friends. In her own words, “You’d never guess we canceled our venue and planned a brand-new wedding just two weeks before!” Cheers to the happy couple! They love to play tennis together, travel, hike and kayak! When not outdoors, you can find Anna crafting, cooking or tackling a new jigsaw puzzle. Anything to get the creativity flowing!

What brought you to image.works?
I had a few internships in college but started at image.works right after graduation. I started as a Marketing Project Coordinator here, but when we launched our Marketing Automation department about five years ago, I transitioned to head up that area.

Describe what you do on a day-to-day basis.
A little bit of everything (which I like) – Marketing Automation strategy and scheduling (for both image.works and our clients), building reports in our internal CRM, helping our internal marketing team, calculating results and ROI for clients, and more – helping wherever needed!

What do you enjoy most about your job?
Our clients! I love to be a resource for them. Strategizing and brainstorming new ideas to help them succeed is probably my favorite part.

Favorite place to travel in Wisconsin?
I love to camp in the Northwoods or along the Mississippi.

Do you have a secret talent or something about you that would surprise people?
Not sure I can consider this a “secret talent,” but I can jump rope really well! I’ve surprised a few people with it – probably because I am normally a very clumsy and uncoordinated person. Smile

Where is the best place you’ve traveled to and why?
Iceland. It was the first time my (now) husband and I traveled internationally together. It was a blast to visit for my friend’s wedding and then to also spend time exploring the countryside. I can now say I have eaten at Iceland’s only mushroom farm (and it was amazing)!

What does leadership mean to you?
Trusting your teammates and having them trust you back.

What is the biggest challenge you’ve had to overcome in your life?
Probably planning a wedding during COVID! Surprised

For more fun facts about Anna, click here!

Posted by Lianne Peters - October 07, 2020