For the seventh consecutive year, image.works was a sponsor of and participated in the CUNA Marketing & Business Development Council Conference, this year held in San Francisco from March 11-14.
The conference offers credit unions and marketing professionals the chance to network, attend sessions and participate in discussions regarding credit union marketing and business development, and image.works Account Executives Emilee Schultz and myself, Bryan Reichling, were the dynamic duo who flew to San Francisco for the event.
Our $100 bill giveaway is always popular, and this year we had our most winners ever! The way it works: we send $1 bills to attendees prior to the conference, inviting them to visit our booth to see if their bill’s serial number matches one of the winning numbers. This year seven people won $100 cash! We love making people’s day in a fun little way like this. If you haven’t yet, be sure to bring your $1 to our next event for your chance to win!
Loan generation is always a hot topic for our clients and the financial industry, and conversation during the conference was no different. Folks were especially interested in preapprovals through the credit bureaus. image.works manages preapproval campaigns every day, so we were happy to discuss the process and our tips and tricks. Preapprovals are a great way to target specific creditworthy recipients and should definitely be part of your marketing plan, if they aren’t already.
Membership growth was another hot topic for credit unions big and small. Discussion especially centered around direct mail campaigns to prospective members, as well as welcome kits and other onboarding pieces for new members. Onboarding is big focus for credit union marketing, as those first three months of membership are make-it-or-break-it time for keeping new members.
We always host an off-site, after-hours outing, and this year was our highest yet! Clients and potential clients joined us at the Cityscape Bar on the 46th floor of the Hilton Hotel for breathtaking views and lively conversation. Great food, great drinks and great people. If you’d like to join us next year, give me a shout and we’ll add you to our invite list.
This was our second year sponsoring the cocktail reception just prior to the Diamond Awards ceremony. The Diamond Awards are an esteemed industry honor, and we were pleased to see several of our clients take home awards for image.works projects, including:
- First Commonwealth CU’s annual report and newsletters
- Park View FCU’s annual report
- Redwood CU’s membership marketing
- Southwest Financial FCU’s direct mail
Congrats to all the award recipients, and thanks, CUNA Council, for a great conference. We’ll see you next year!
Learn more about image.works’ most popular marketing programs such as Marketing Automation, Onboarding, New Movers and Loan Generation.
If you’d like to request an image.works welcome kit with samples and price lists, click here.