BANK AND CREDIT UNION MARKETING

Client Spotlight: Pam Palotas of Tendto Credit Union

Client Spotlight: Pam Palotas of Tendto Credit Union

About 15 years ago, Pam Palotas of Tendto Credit Union chose to partner with image.works for the Credit Union’s marketing needs. As Pam puts it, “it’s one of the best decisions I’ve ever made.” As the Vice President of Brand Marketing for Tendto, Pam was looking for a way to fulfill their marketing needs on time, within budget and in a creative way. We recently caught up with Pam to ask her about her experience working with us over the last 15 years.

What brought you to image.works?
Being a one-person marketing department means there is often not enough time to write all the copy and/or create all the design elements. I remember seeing a brochure or sample of the work done by image.works and I was impressed. Then, I met with a member of the team and learned more about the products and services, and I was sold. All these years later, I still feel partnering with image.works is one of the best decisions I ever made.

How has Tendto benefited from image.works’ products and services?
I think the biggest benefit is the level of confidence I have in image.works. They always deliver a solid product that is tailored to our brand. image.works is so much more than just a marketing firm; they are a true partner.

What do you appreciate about working with image.works?
EVERYTHING. Seriously, everything - from the people I have the pleasure of working with on our projects to the pricing, the turnaround, the quality, etc., I wouldn’t change a thing.

Focusing on you personally, what motivated you to choose financial services as a career?
I didn’t really choose financial services, I just kind of happened upon it. But I am so glad that I ended up at a credit union. The beliefs, principles and values that the credit union movement embodies is truly humbling.

What brought you to your current financial institution?
I was ready for a career change. I took a big risk and accepted a position as a teller with the credit union. Within a year, I moved into the marketing department where I’ve remained for the last 16 years. Tendto is so much more than just a job, it’s a family. I wouldn’t trade it!

What do you enjoy most about working in financial services?
I love working at the credit union. It feels good to know that we are making a difference – not only in our members’ lives, but also in the community that we live and play in.

Pam, thank you for your continued partnership. We truly value the relationship we have built over the years.

Posted by Maddie Schneider - November 02, 2022