A corporate tagline is kind of like a movie trailer – it gives your audience insight into your company’s brand personality and the experience they’ll have with you.
Think of Disney’s “The happiest place on Earth,” or Mastercard’s “There are some things money can’t buy. For everything else, there’s Mastercard.”
Both taglines are so iconic that they’ve become synonymous with the brands they represent, and both tell a story. Disney’s suggests that you’ll be swept up in the enchantment of their park. Mastercard’s tagline is all about those priceless moments.
In 2023 image.works celebrated its 25th anniversary, and we had evolved a lot. It was time to refresh the way we talked about ourselves. As our team discussed changing image.works’ tagline, we talked about the kind of story we wanted to tell.
While our previous tagline – Small on price. Big on Speed. And All about Creativity – still worked, we wanted something that showcased our value as a strategic marketing partner.
We considered options like “We make marketers’ lives easier” and “Let’s create something amazing,” but decided those didn’t get to the core of our three pillars as a firm:
- Providing creative marketing materials
- Offering strategy insights
- Delivering effective campaigns
That’s how we landed on: Creative. Strategic. Effective. Smart marketing starts here.
It’s simple and it says a lot about who we are and the experience you’ll have with us. A fresh tagline can provide renewed energy and excitement for, and within, your business.
Want to partner with us?
If your financial institution would benefit from a new tagline, image.works can help!
The process is easy:
- Get in touch with us.
- We’ll set up a meeting to discuss your goals and create a custom price sheet.
- If you want to move forward, we’ll present tagline options until we find the perfect fit!
A brand refresh at any level can have a big impact.
Get started today by emailing: info@imageworksdirect.com