Congratulations to Securityplus Federal Credit Union, a $365 million credit union located in Baltimore, for winning four CUNA Diamond Awards, two of which were for a project created with image.works!
Securityplus and image.works teamed up to create a mailer that would increase Check Card usage by offering a $10 incentive. We decided on a wallet-like design that encouraged recipients to open and learn how to receive their reward. The piece grabbed attention by opening to reveal real wallet-like pockets with a paper $10 tucked inside. By working with image.works on this project, Securityplus experienced great results at an incredibly low cost.
This creative piece won two Diamond Awards at the Credit Union National Association (CUNA) Marketing & Business Development Council: a “Direct Mail” award for impressive response from a single mail piece; and a “Diamond in the Rough” award for showing results and creativity on a piece within a limited budget.
Also, a special congratulations to image.works’ own National Sales Director Kelly Hellickson on her Diamond Award for serving as a judge on this year’s Diamond Awards panel!
No matter what idea you have – or if you need some out-of-the-box inspiration from us – image.works can help make it happen.