The Problem: Did you know that, on average, 80% of your accountholders have loans at different banks or credit unions? That’s a lot of lost loan opportunities. If your bank or credit union has 15,000 accountholders, that means at least 12,000 lost loan opportunities! The Solution: Bring those loans back to your bank or credit union with an auto loan recapture program and watch your lending portfolio grow. With gas prices on the rise, many people are trying to find ways to save money on their vehicles – either by buying something more fuel-efficient or trying to cut down on their monthly loan payment by refinancing for a lower rate. Here’s your chance to get in on the action with auto loan recapture programs. Check out how the programs work:
- Each program is centered on an effective direct mail piece and can be enhanced with posters, email blasts, FREE web graphics and other collateral.
- Cross-Media Marketing adds personalized landing pages that allow your audience to easily complete online applications, along with email follow-up to connect with your audience for maximized results.
- Variable data printing capabilities offer tiered rates tailored to the creditworthiness of each recipient. Provide your own mailing list, or let image.works prescreen your mailing list based on your criteria. Our special-pricing relationships with the credit bureaus let us pass the savings along to you.
Pat Mott, from Arlington Federal Credit Union in Arlington, Texas, found great success in image.works’ auto loan recapture program. “I couldn’t be more pleased with the results of the credit union auto loan recapture campaigns we’ve done with image.works,” she says. “In just one campaign, we closed 189 auto loans (generating over $3.5 million), and 24 recreational vehicle loans (totaling $350k). We were thrilled with these results.” Now’s the time – try it out for yourself and share your success! Find more information by contacting us.