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April 26, 2024
In case you haven’t noticed by now, image.works' social media has undergone a major refresh! Two of our goals in 2024 were to focus on our branding and increase our engagement on social media. So, what does that look like?
1. The contentA major key to keeping a business’s social media page interesting is to not make the page feel too sales-y. We...
Posted by Charity Rinzel -
April 03, 2024
Welcome to the world of online everything! This is where your audience is, so this is where you go to be seen.
Did you know that 75% of people don’t scroll past the first page of Google™ search results? But keyword searches can take your name to the top of the list. Search engine advertising puts your financial institution in front of people...
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March 12, 2024
If you missed our most recent webinar – IP Targeting: The Swiss Army Knife of Marketing – don’t fret. Not only did we post it to our Vimeo page, we also broke down the key highlights below.
What is IP targeting?
IP targeting uses the IP addresses of homes to send digital ads to your audience.
We start by understanding who you want to target. You...
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February 29, 2024
Over the past decade, there’s been a push toward plain language—using simple, clear wording and structure—in government and technical communications. Although marketers use creative copy to grab people’s attention, the most effective marketing also uses plain language. After all, if your audience can’t understand the message, they won’t be moved...
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February 21, 2024
While an Individual Retirement Account (IRA) is useful to accountholders no matter the time of year, all too often it is only on people’s minds at the end of the year or near tax season. Reminding them of your IRA offerings throughout the year can help get those accounts opened and ensure your accountholders are steadily engaging with your...
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February 14, 2024
The Super Bowl was this week! This year’s game marks the most-watched live program ever, sparking numerous conversations – not only about the game, but also about the commercials. Check out what the image.works team had to say about the ads here. Commercials aired during the Super Bowl have an air of prestige, using celebrity cameos and lofty...
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February 07, 2024
When someone talks about the role of “focus” in social media, there are a number of meanings that might come to mind. Are they talking about the effect social media has on attention spans? Is it a reference to how disjointed social media accounts can seem? Could they be referring to how much attention social media gets in our current world? It...
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February 01, 2024
Meet Liz Miles, one of the talented National Account Managers here at image.works! A ball of energy with a commitment to client service, she’s a huge asset to our team. Liz is Wisconsin born and bred, growing up in Black Earth, WI, before attending Edgewood College in Madison. She stuck around after graduation, and we’re glad she did! When she’s...
Posted by Charity Rinzel -
January 24, 2024
image.works is pleased to announce that The Financial Brand, a well-known digital publication and source for financial marketing news, has published an article created by our copy team on the topic of IP targeting and its strength as a strategy for promoting deposit accounts.
To read the full article – including a case study detailing an...
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January 17, 2024
A corporate tagline is kind of like a movie trailer – it gives your audience insight into your company’s brand personality and the experience they’ll have with you.
Think of Disney’s “The happiest place on Earth,” or Mastercard’s “There are some things money can’t buy. For everything else, there’s Mastercard.”
Both taglines are so iconic that they...