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Posted by Charity Rinzel -
October 23, 2024
Are you struggling with how best to leverage the advantages of digital marketing? When new clients approach us at image.works, they’re looking for better reporting, a clear understanding of analytics and the ability to stay informed about new opportunities. There are many moving parts to this marketing strategy, and we’re here to help you sort...
Posted by Becca Cooper -
October 10, 2024
Recently you may have noticed that the cookie banners that pop up at the bottom of web pages have changed. Before, your only options were usually to “Reject” or “Accept” all cookies. Now, due to changes in state privacy laws, you sometimes have the option to reject certain types.
What exactly are cookies?
Cookies are packets of data that help...
Posted by -
October 04, 2024
No, this isn't a sports recap of the Mid-American Conference! This is the Marketing Association of Credit Unions (MAC) Conference set in Hollywood, California. The three-day event created by credit union marketers for credit union marketers featured more than 75 credit unions from across the U.S. and included 16 keynote speakers. This was the...
Posted by Allie Habeck -
September 18, 2024
As technology advances and we continue to become an increasingly digital society, financial technology companies – fintechs – are on the rise. Various fintech companies offer a wide range of technologies and services, including apps for banking, P2P payments, budgeting and investing, just to name a few.
Fintech banking companies like Chime and...
Posted by -
September 11, 2024
In a previous blog post, we explored marketing to Gen Z and covered their broad marketing expectations. Let’s take a closer look at Gen Z and how you can make sure you’re effectively targeting this generation in your marketing:
Who is Gen Z?
Born between approximately 1997 and 2012, Gen Zers went through two extreme events during their formative...
Posted by Charity Rinzel -
September 04, 2024
The day is coming! October 15 is an ideal opportunity to promote the benefits of opening a Health Savings Account (HSA). The day brings together our communities, the healthcare benefits industry and financial institutions, and it touches on two hot topics: managing health-related expenses and financial planning.
Leading up to National HSA...
Posted by -
August 26, 2024
When it comes to using social media for a business, a common mistake is thinking of it as a sales aid. However, social media is much more valuable as a branding tool! Your page shouldn’t be a constant stream of promotions. Instead, it should be used as a reminder of who you are, what you stand for and where you fit into the market.
Selling on...
Posted by Allie Habeck -
August 14, 2024
When planning a direct mail campaign, it’s easy to become overwhelmed with the sheer number of decisions you have to make. Which format should I use? Do I want variable data? What can I do to better influence my target audience?
The answers to these questions, of course, depend on a variety of factors, including your goals and budget. However,...
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August 13, 2024
At image.works, we realize our clients are the reason for our success, and our new “Client Spotlight” posts give us the opportunity to highlight some of the inspiring individuals with whom we feel so privileged to work. This quarter, we’re thrilled to feature Bonita Vega from Shell Western States FCU!
Bonita’s current title is Business Development...
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July 31, 2024
A few of our favorite things here at image.works are gaining knowledge, sharing our expertise and interacting with clients. Where is a better place to do that than at a conference? Account manager Liz Miles attended The Financial Brand Forum in Las Vegas for the first time this year, so we asked her to share her top takeaways and highlights from...