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Posted by -
February 06, 2025
At image.works, we spend a lot of time helping our clients troubleshoot their marketing problems.
One of the most common challenges we hear is: “How can we stand out from our competitors when we offer a lot of the same things?”
The answer is simple. Your brand identity (or brand personality) will help you stand out. Your brand identity includes...
Posted by Allie Habeck -
January 29, 2025
It’s no question that continued growth is a key part of any financial institution’s success. To achieve this, it’s important to not only gain new accountholders but also retain existing ones. Makes sense, right? But for many institutions, that's easier said than done.
Engaging with new accountholders and staying top-of-mind with existing ones...
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January 17, 2025
Are you ready for a year full of marketing magic? Luckily for you, our 2025 Idea Book is here! With catchy designs, client testimonials and on-trend strategies, let our Idea Book serve as your guide for a year of fantastic marketing.
As you explore the pages of our Idea Book, you’ll discover a world of creative solutions made with financial...
Posted by Charity Rinzel -
January 09, 2025
Welcome to a new year of creative, effective, strategic marketing! We’re thrilled to be your go-to partner for everything from direct mail to digital marketing and more. Read on to learn about our key accomplishments from last year and the exciting offerings we’re diving into in 2025. You won’t want to miss this!
Here are some highlights from...
Posted by Allie Habeck -
December 18, 2024
To our nearest and “deerest,” thank you for trusting us with your marketing needs! Bringing your visions to life is our greatest joy, and we can’t wait to continue creating amazing things for you in the new year.
Here are our holiday hours:
Closing at noon on Tuesday, December 24
Closed on Wednesday, December 25
Closing at noon on Tuesday,...
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December 04, 2024
Well, it happened again – the election had a massive impact on social media. While there’s been a steady downturn in users on the social media platform X since it was purchased by Elon Musk, the last few weeks have seen the largest exodus of users to new platforms.
According to a poll by PRNEWS, 37% of brands have deleted their X account, and...
Posted by Allie Habeck -
November 27, 2024
This Thanksgiving, our plates are overflowing with gratitude. From our amazing clients to our hardworking staff, we have so much to be grateful for. At image.works, we hope your blessings are bountiful and your feasts are fabulous!
Have a great Thanksgiving holiday. In celebration, our team will be out of the office on the following dates.
This...
Posted by -
November 20, 2024
Can you believe it’s almost the new year? That means it’s time to create a bold marketing plan to stand out from your competitors! Our team recently presented a webinar where we shared smart strategies, discussed the importance of timely marketing and gave examples of successful campaigns.
If you didn’t attend, you can watch the recorded webinar...
Posted by -
November 13, 2024
Steven Gillen has seen a big evolution in credit union marketing. When he joined as Oregon State Credit Union’s Director of Marketing in 2013, there was a huge focus on brochures, signage, newspaper and radio ads. Today, his team spends the bulk of their time utilizing the digital sphere – search engine advertising, social media, email, push...
Posted by Becca Cooper -
November 06, 2024
When you’re an adult, it’s easy to forget that what seems like common sense to you can be completely novel to kids. This is called the “curse of knowledge” – an unconscious bias where you assume that others probably already know what you know.
Young people, however, have less life experience and may be much more impulsive or overconfident, which...