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Posted by Becca Cooper -
July 02, 2025
Did you know? National Commerce Day takes place on the first Monday of every August – in 2025, that’s August 4.
In many countries, it’s a day dedicated to celebrating the businesses and trade that nurture economies and shape communities. While National Commerce Day isn’t as well known in America, it’s still a great time to focus your marketing...
Posted by Charity Rinzel -
June 04, 2025
Do they? Yes and no. Let’s dive into this ever-evolving conversation!
Paid Search
First let’s look at paid search, also known as pay-per-click. This strategy requires payment for your ads to appear prominently on search engine results pages (SERPs). For this purpose, yes, AI can be helpful!
image.works’ digital marketing strategists uses AI...
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May 27, 2025
Home loans have been a popular point of discussion for the last few years. A number of causes, including inflation, low housing volume and more, caused the prices of homes to skyrocket all over the country. However, it seems like the market is starting to stabilize, meaning promoting home loans might be back on the menu. The question becomes: How...
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April 23, 2025
You could spend an eternity learning everything you need to know about digital marketing. But no one has time for that.
In our recent webinar, we skipped all the brain-scrambling details and shared only the stuff you really need (and want) to know. You can watch it on our Vimeo page: Digital Marketing Bootcamp: Everything You Want to Know Without...
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April 16, 2025
By now, you may have heard that Zelle® has discontinued its standalone mobile app. As of April 1, 2025, Zelle® can only be accessed through the apps and websites of financial institutions. If you’re worried about your communications surrounding this or want to make sure your accountholders know that they have alternatives to send and receive money...
Posted by Becca Cooper -
April 02, 2025
SEO is not just a buzzword. Short for “search engine optimization,” it refers to adapting your website’s content so that it organically ranks high on a search engine results page (SERP).
Maintaining a blog on your website by posting regularly is a great strategy for boosting your entire site’s SEO, even if the blog itself is not optimized. It...
Posted by Charity Rinzel -
March 18, 2025
Have you ever heard the expression “barking up the wrong tree”? It means your efforts are misplaced, and it can apply to mismanaged marketing. Casting a wide net with a vague message and crossing your fingers, hoping to catch the attention of people who are interested, doesn’t produce results. Consumers expect relevant communication. You’ve got to...
Posted by -
March 05, 2025
Using social media seems like it should be easy. It’s a great place to post your thoughts online and to connect with your audience. However, thanks to AI, algorithms and other technological changes, using social media effectively feels like it’s only getting harder. That’s because a lot of what used to work on social media isn’t effective anymore...
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February 26, 2025
Dan McCarthy began working at Del-One Federal Credit Union in 2019 because he was drawn to the credit union philosophy: People Helping People. Dan shared, “I was intrigued by Del-One's community outreach initiatives, their statewide presence and their reputation for being advocates for their members.” Having previously held executive roles at...
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February 20, 2025
Meet Erin Hannan, another talented member of image.works’ design team. Like all our designers she’s creative, but she’s also incredibly well rounded; outside of work Erin’s into abstract painting, weightlifting, watching Big 10 sports and reading. She and her husband Matt have a lab mix puppy, Hank, which gives her another outlet for both left-...