BANK AND CREDIT UNION MARKETING

all

Posted by Austin Spaulding - June 10, 2024
Background on authenticity and AI When it comes to social media, one thing organizations often miss the mark on is ensuring their accounts appear authentic. Your pages should represent your organization – they shouldn’t sound stiff, formulaic or impersonal. However, creating content that feels authentic to your brand takes time and effort you...
Posted by Sarah Clark - May 29, 2024
Jennifer Lopez spent 10 years in local journalism with a grueling work schedule and decided to shift her career to marketing to be able to spend more time with her son. She worked for a full-service marketing agency before she started at LUSO Federal Credit Union as their Marketing Manager. Jennifer is now LUSO’s Director of Marketing and the only...
Posted by Shelby Moyer - May 21, 2024
When it comes to picking a bank or credit union, local financial institutions undoubtedly have an edge over big banks. According to a study from The Harris Poll, 58% of consumers prefer holding an account with a local or regional financial institution, which may be good news if one of your competitors is acquired by a bigger bank with weaker...
Posted by Charity Wanta - May 15, 2024
Nothing stays the same! I get it. As the communications director at image.works, it’s my goal to keep our copy team in the know about industry changes that affect marketing copy – from minute details like trademarks to big-time transitions, like a merger that results in a new business name. Here are some changes I’ve seen affect finance-related...
Posted by Allie Habeck - May 01, 2024
Are you a newsletter client? If so, did you know you have access to our article library, free of charge? That’s right, with hundreds of articles at your disposal – over 600 and counting – you have access to content ranging from the latest trends and scams to timeless topics and educational resources. With articles for all ages, lifestyles and...
Posted by Austin Spaulding - April 26, 2024
In case you haven’t noticed by now, image.works' social media has undergone a major refresh! Two of our goals in 2024 were to focus on our branding and increase our engagement on social media. So, what does that look like? 1. The contentA major key to keeping a business’s social media page interesting is to not make the page feel too sales-y. We...
Posted by Tanya Langdon - April 10, 2024
Meet Shelby Moyer, one of the image.works copy team’s most versatile writers! Originally from the Seattle area, she’s now settled in her husband Cody’s home state of Wisconsin, where they recently bought their first home. When Shelby’s not at work, you can find her thrifting/antiquing, reading or exploring the outdoors with her dogs, Maizie and...
Posted by Charity Wanta - April 03, 2024
Welcome to the world of online everything! This is where your audience is, so this is where you go to be seen. Did you know that 75% of people don’t scroll past the first page of Google™ search results? But keyword searches can take your name to the top of the list. Search engine advertising puts your financial institution in front of people...
Posted by Shelby Moyer - March 12, 2024
If you missed our most recent webinar – IP Targeting: The Swiss Army Knife of Marketing – don’t fret. Not only did we post it to our Vimeo page, we also broke down the key highlights below. What is IP targeting? IP targeting uses the IP addresses of homes to send digital ads to your audience. We start by understanding who you want to target. You...
Posted by Tanya Langdon - February 29, 2024
Over the past decade, there’s been a push toward plain language—using simple, clear wording and structure—in government and technical communications. Although marketers use creative copy to grab people’s attention, the most effective marketing also uses plain language. After all, if your audience can’t understand the message, they won’t be moved...

Pages