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Posted by Shelby Moyer -
April 23, 2025
You could spend an eternity learning everything you need to know about digital marketing. But no one has time for that.
In our recent webinar, we skipped all the brain-scrambling details and shared only the stuff you really need (and want) to know. You can watch it on our Vimeo page: Digital Marketing Bootcamp: Everything You Want to Know Without...
Posted by Austin Spaulding -
April 16, 2025
By now, you may have heard that Zelle® has discontinued its standalone mobile app. As of April 1, 2025, Zelle® can only be accessed through the apps and websites of financial institutions. If you’re worried about your communications surrounding this or want to make sure your accountholders know that they have alternatives to send and receive money...
Posted by Becca Cooper -
April 02, 2025
SEO is not just a buzzword. Short for “Search Engine Optimization,” it refers to adapting your website’s content in such a way that it organically ranks well on a search engine results page (also known as a SERP).
Maintaining a blog on your website by posting regularly is a great strategy for boosting your entire site’s SEO, even if the blog...
Posted by Charity Wanta -
March 18, 2025
Have you ever heard the expression “barking up the wrong tree”? It means your efforts are misplaced, and it can apply to mismanaged marketing. Casting a wide net with a vague message and crossing your fingers, hoping to catch the attention of people who are interested, doesn’t produce results. Consumers expect relevant communication. You’ve got to...
Posted by Austin Spaulding -
March 05, 2025
Using social media seems like it should be easy. It’s a great place to post your thoughts online and to connect with your audience. However, thanks to AI, algorithms and other technological changes, using social media effectively feels like it’s only getting harder. That’s because a lot of what used to work on social media isn’t effective anymore...
Posted by Sarah Kissell -
February 26, 2025
Dan McCarthy began working at Del-One Federal Credit Union in 2019 because he was drawn to the credit union philosophy: People Helping People. Dan shared, “I was intrigued by Del-One's community outreach initiatives, their statewide presence and their reputation for being advocates for their members.” Having previously held executive roles at...
Posted by Tanya Langdon -
February 20, 2025
Meet Erin Hannan, another talented member of image.works’ design team. Like all our designers she’s creative, but she’s also incredibly well rounded; outside of work Erin’s into abstract painting, weightlifting, watching Big 10 sports and reading. She and her husband Matt have a lab mix puppy, Hank, which gives her another outlet for both left-...
Posted by Shelby Moyer -
February 06, 2025
At image.works, we spend a lot of time helping our clients troubleshoot their marketing problems.
One of the most common challenges we hear is: “How can we stand out from our competitors when we offer a lot of the same things?”
The answer is simple. Your brand identity (or brand personality) will help you stand out. Your brand identity includes...
Posted by Allie Habeck -
January 29, 2025
It’s no question that continued growth is a key part of any financial institution’s success. To achieve this, it’s important to not only gain new accountholders but also retain existing ones. Makes sense, right? But for many institutions, that's easier said than done.
Engaging with new accountholders and staying top-of-mind with existing ones...
Posted by Austin Spaulding -
January 17, 2025
Are you ready for a year full of marketing magic? Luckily for you, our 2025 Idea Book is here! With catchy designs, client testimonials and on-trend strategies, let our Idea Book serve as your guide for a year of fantastic marketing.
As you explore the pages of our Idea Book, you’ll discover a world of creative solutions made with financial...