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Posted by Shelby Moyer -
November 29, 2023
In 1992, Elizabeth Mumford’s role at Dutch Point Credit Union shifted in a way that would shape the next 30-plus years of her career. At the time, she was the executive assistant to Dutch Point’s president and CEO, and when the marketing director left, she took on those responsibilities.
Today, Mumford is the vice president of marketing and...
Posted by -
November 15, 2023
Onboarding is one of our most popular marketing programs here at image.works. And it’s no wonder why.
Consider the fact that 73 percent of cross sales occur during the first 90 days of a new accountholder relationship. In addition, an effective onboarding program can reduce attrition by 50 percent.
For financial institutions looking to build brand...
Posted by Allie Habeck -
November 15, 2023
With full hearts and full bellies, we see the holidays as a time of gratitude and thankfulness. Whether you show this gratitude with cobblers and casseroles or kind words from the heart, it’s the little things that show you care. This Thanksgiving, we hope someone tells you how appreciated you are – and if no one else does, we will! At image.works...
Posted by Hannah Robinson -
November 01, 2023
Meet Erin Pollocoff, one of our gifted Graphic Designers and Lead Animator here at image.works! She grew up in Pleasant Prairie, WI and has both a BA in Journalism and a degree in Graphic Design, which she has skillfully applied at image.works creating eye-catching visuals and attention-grabbing animations. Erin has been part of the image.works...
Posted by Shelby Moyer -
October 25, 2023
Annual planning is exciting and daunting. Our team aimed to fuel the excitement with our October 12 webinar, where we shared strategic and creative insights for 2024 financial marketing.
At the end of the webinar, we provided a special 2024 financial marketing calendar, which we’d be happy to send to you! Reach out to Director of National Sales...
Posted by Austin Spaulding -
October 20, 2023
I. The Intro
One of the biggest struggles brands face when using social media is knowing where they should focus their resources. Do you try to be a trailblazer on a new platform, or do you focus on the platforms that have survived the sands of time? While it can be tempting to jump ship from Facebook to join the ranks on TikTok, pivoting your...
Posted by Shelby Moyer -
October 11, 2023
We could come up with a dozen analogies for using both IP targeting and direct mail as a campaign strategy. It’s a power couple, a dynamic duo, the Swiss Army knife of multi-channel marketing.
And our point would be that IP targeting and direct mail work so much better together than they do on their own.
Here are a handful of reasons why we love...
Posted by Becca Cooper -
October 05, 2023
International Credit Union Day®, or ICU Day, is a yearly celebration of credit unions around the world. It’s a time to look back over the history of credit unions and their impact on banking as a whole. It’s also a great time to promote financial learning and special deals to help improve the financial health of your accountholders.
ICU Day might...
Posted by Charity Wanta -
September 28, 2023
Marketers are sometimes required to respond to situations that could benefit from a public relations (PR) expert. Questions like this arise: When there are unfortunate circumstances, what communication should be sent? Besides responding to the negative though, there are other ways a marketer may take on PR-like responsibilities.
First, let’s step...
Posted by Maddie Schneider -
September 06, 2023
Digital marketing is a powerful tool for connecting with consumers and engaging with potential customers. One of the most effective methods of digital marketing is the use of general awareness ads. These are designed to create brand recognition and generate interest in a product or service that your organization offers. By creating a positive...