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Posted by Hannah Robinson -
May 17, 2023
Meet Alison Herbst, one of our Project Managers and Marketing Automation Specialists at image.works! She grew up in Wauwatosa, WI, and attended the University of Wisconsin – La Crosse, earning her degree in marketing with a minor in digital media and design, which she has skillfully applied at image.works. Alison will celebrate her three-year...
Posted by Austin Spaulding -
May 11, 2023
As social media continues to become more impactful in marketing, the strategy for it continues to change. Because of that, we’re making a massive enhancement to our social media accounts!
Up until now, we’ve had different accounts for our different audiences: financial, healthcare and education. However, with recent changes to social media...
Posted by Allie Habeck -
May 03, 2023
Landing pages are a versatile marketing tool to promote campaigns, but are you utilizing them to their full potential? When it comes to getting the most out of your marketing promotions, a landing page can help you optimize campaign success and drive consumer interaction with your brand. By directing your audience to a page that specifically...
Posted by Maddie Schneider -
April 19, 2023
What started as a chilly Wisconsin day with a foot of snow on the ground, one canceled flight and a 1.5-hour delay on the tarmac ended in the Sunshine State with three longtime image.works employees ready to take on the 2023 CUNA conference. This year, the conference was held in Orlando from March 26 – 29, and image.works was proud to be a...
Posted by Shelby Moyer -
April 05, 2023
Play along for a chance to win wireless Bose earbuds.
At image.works, we like taking an innovative approach to marketing, so we decided to kick off the spring season with our first-ever social media challenge! For four weeks, we’ll pose marketing-related questions crafted to stir your creativity and share industry knowledge. At the end, we’ll...
Posted by Austin Spaulding -
March 22, 2023
Location-based targeting has become increasingly popular with marketers in the last few years. Whether you’re finding people while they’re online or sending them information offline, services like GeoFraming™ let you completely rethink your marketing strategy. With Venue Replay, you can go a step further, finding regular visitors to locations and...
Posted by Becca Cooper -
March 08, 2023
The subject line is arguably one of the most important parts of a marketing email. It’s the first thing the recipient sees, after all, making it a vital space for convincing them to click in. On the flip side, a bad subject line may even go straight to the spam folder, bypassing the inbox completely.
Don’t worry, we’re here to help you nail your...
Posted by Hannah Robinson -
March 01, 2023
Meet Becca Cooper, our Senior Copywriter at image.works! She grew up in Burr Ridge, Illinois, and attended Denison University, earning her BA in Creative Writing and Psychology. She has skillfully applied her writing skills at image.works for the last five years. When Becca isn’t in the office, she enjoys reading, writing, drawing and playing...
Posted by Allie Habeck -
February 22, 2023
With April right around the corner, National Financial Capability Month (previously Financial Literacy Month) is quickly approaching. Not only is Financial Capability Month important for raising awareness about the value of financial education, but it’s also a great marketing opportunity for your brand. Due to the national nature of the holiday,...
Posted by Austin Spaulding -
February 15, 2023
Marketing is all about personality. Before all else, the focus of your marketing efforts should be building out your brand identity and finding what makes you special among your competitors. You need to stand out from the crowd – with your message and delivery strategy, make sure you’re doing it your way. Here’s how:
Step One: Find It
A key to...