Targeted Marketing
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April 13, 2016
They say it's a man's world – but when it comes to the world of healthcare, the opposite seems to be true. Check it out:
According to statistics, women currently account for a whopping 60% of all doctor appointments.*
Sixty percent is a sizable majority, to say the least. So what can healthcare marketers do to better target male audiences? To...
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April 06, 2016
Marketing your retirement, savings or investment products to millennials can be a double-edged sword. Investing and saving early is the smart choice, and you want to encourage those starting out in the workforce to do so. Plus, it’s a good way to start building accountholder loyalty and reduce attrition.
But, at the same time, most millennials are...
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February 10, 2016
While heart disease is the number one killer of women over age 25, many women don’t make their own health a priority. We know that it is certainly a priority for you – but do they? With February being American Heart Month, this is a perfect time to communicate to your patients and prospects, especially women, that you have their best interests at...
Posted by Charity Rinzel -
September 17, 2015
As a copy editor at image.works, I get to proofread a lot of creative, engaging marketing materials on a daily basis, and some of my favorites are the financial newsletters for kids. These materials are usually written in a lighthearted, easy-to-read manner, and I imagine the families who receive them enjoy reading them as much as I do.
Let’s take...
Posted by Charity Rinzel -
August 05, 2015
Is your financial institution neglecting small businesses in your community? Their offices are sometimes tiny, their schedules are often full and their employees may be minimal, but they can bring immense value to your bank or credit union. And the potential market is huge! Author Gene Marks, in his book entitled Outfoxing the Small Business Owner...
Posted by Charity Rinzel -
July 23, 2015
There’s something so refreshing about this time of year, when families are starting to make back-to-school preparations; there’s new anticipation and a need for new supplies. This is a great time to reach out to your members and customers and let them know about all the financial backing you can offer them during this back-to-school season....
Posted by Charity Rinzel -
July 15, 2015
My grandma isn’t glued to her smartphone like I am. She doesn’t shop online all that often and rarely has a need to google anything. I love her dearly and have great appreciation for her less-tech lifestyle. And her lifestyle mirrors that of many other seniors, so when it comes to marketing plans aimed at her generation, the first place to go may...
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January 14, 2015
Marketing has evolved significantly from our “shotgun” days of sending one overall message to as many recipients as possible. These days, our healthcare clients are increasingly seeking more bang for their marketing buck with a “rifle” approach, targeting very specific patient prospects with very specific messages.
We’ve answered with...
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June 28, 2013
When it comes to healthcare newsletters and publications, it’s important for marketers to understand all levels of healthcare consumers, and continually do research to enrich your knowledge of evolving attitudes, concerns and kinds of health information that consumers prefer. The effort will pay off – your hospital or clinic newsletter will more...
Posted by -
April 15, 2013
Healthcare marketers may be surprised to discover that a rising target population is the stay-at-home dad. Considering the current economic climate, what isn't surprising is that a chunk of the workforce—including dad— is trading the office for the household. So what does this mean for the healthcare marketing world? It’s simple. We need to start...