Targeted Marketing
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April 10, 2019
With Millennials now representing one third of all homebuyers in the U.S., it’s time to get serious about attracting these potential mortgage customers.* But where to start? After all, research has made it abundantly clear that Millennials typically don’t respond well to traditional marketing tactics. (We’ve discussed the matter ourselves both...
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March 13, 2019
All through high school and college, my teachers and professors tossed the term “Millennial” around like a Hacky Sack. We Millennials were going to have to “get off our phones” and “stop expecting handouts” if we wanted a real job. The negative connotation given to my generation seemed to hyper-prepare us for the dreaded real world.
Fast forward...
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August 08, 2018
Cancer – something no one particularly enjoys talking about. But at your healthcare organization, you know that starting the conversation early and being proactive when it comes to cancer is the best course of action. As the fall season nears, so does the opportunity to get in touch with patients and let them know that now is a good time to get a...
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November 29, 2017
Unless you’ve been lost at sea for the past decade, you probably won’t be shocked to hear that members of the Millennial generation love technology. In fact, many Millennials seem to be joined at the hip with their various gadgets, which include everything from laptops and e-readers to smartphones, tablets and more.
But here’s something that...
Posted by Charity Rinzel -
November 01, 2017
I can remember a high school teacher introducing our class to the internet, describing it as a “spider web of information,” while my friends and I exchanged looks of confusion. A couple years later I was online daily. Other members of Generation X (roughly ages 35 to 50) probably have similar stories. We made the journey from floppy disks to cloud...
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March 03, 2017
While Millennials remain an important audience – especially as they move further in their careers and their incomes and needs change – it’s never too early to start thinking about the future. The next generation, Generation Z, are teenagers now, with their own set of needs and expectations when it comes to consumer habits. Make sure your bank or...
Posted by Charity Rinzel -
February 22, 2017
“Know Your Audience” – These words were pounded into my head by my professors when I was an English major in college. And it’s true. You wouldn’t ask a kindergartener to read a book on how to remodel a kitchen, nor would you write a home loan for a pre-teen.
You may think you know people because, well, you are a person, but you actually have an...
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February 01, 2017
Think attracting Millennials is the only way to grow your financial organization’s customer base? Think again.
The Numbers Don’t Lie
While there’s no question that younger generations are important, Baby Boomers represent 35% of the population (111 million people) and roughly 42% of economic activity ($7.6 trillion) in the U.S.
This “Longevity...
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December 14, 2016
According to the National Association of Realtors®, the number of millennials buying homes in the U.S. continues to increase.
If you haven’t already started promoting your mortgage offerings to millennial audiences, now is the time to start. How can you ensure your bank or credit union will be the first mortgage provider that comes to mind when...
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April 27, 2016
It probably doesn’t come as a surprise that a recent survey found women to be “Chief Medical Officers” (CMOs) for their loved ones – making them your primary healthcare marketing target.
According to a multi-market survey of 9,218 U.S. and international respondents by The Center for Talent Innovation, a nonprofit think tank based in New York City...