BANK AND CREDIT UNION MARKETING

Targeted Marketing

Posted by - January 21, 2015
First, what does that mean – your “segments?" There’s actually no static answer, as segments can mean different things depending on the industry, organization and, at times, even the product you are promoting. For banks and credit unions, however, segments typically center around age, as individuals’ financial needs depend greatly on their life...
Posted by - January 07, 2015
Notorious for having their eyes constantly glued to a screen, their fingers continually tapping out a text message and their ears forever covered by headphones, the Millennial generation can seem like an almost impossible group of people to reach. But seemingly impossible or not, the reality is that Millennials are getting older – and marketing to...
Posted by - December 10, 2014
A couple weeks ago, we talked about trigger marketing – targeting prospects with the perfect message in direct response to their actions, such as completing a credit report related to a loan or credit card. Triggers are the essence of a “rifle” marketing approach. But there are also other very effective targeting methods to fit a broad spectrum of...
Posted by - November 14, 2014
Over the years, we’ve seen a dramatic shift in our bank and credit union marketing services from mailing to large customer and membership lists to focusing on smaller, highly targeted audiences. Methods are now so targeted, in fact, that we are 100% confident that recipients are getting a message about the exact product or service on their minds....

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