Targeted Marketing
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February 04, 2023
These days, marketing to Millennials is the primary focus for many bank and credit union marketing directors – but don’t forget to stay in touch with your accountholders on the other end of the spectrum, too. Baby Boomers (individuals born between 1946 and 1964) continue to have more disposable income than any other generation, a fact that shouldn...
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January 21, 2023
First, what does that mean – your “segments?" There’s actually no static answer, as segments can mean different things depending on the industry, organization and, at times, even the product you are promoting. For banks and credit unions, however, segments typically center around age, as individuals’ financial needs depend greatly on their life...
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January 07, 2023
Notorious for having their eyes constantly glued to a screen, their fingers continually tapping out a text message and their ears forever covered by headphones, the Millennial generation can seem like an almost impossible group of people to reach. But seemingly impossible or not, the reality is that Millennials are getting older – and marketing to...
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September 22, 2022
If you’re looking for a way to elevate your marketing efforts, look no further than IP targeting! image.works provides this digital option so you have a more targeted approach to your online ads. It’s also a perfect pairing with any type of campaign, as it can be used to complement direct mail. All around, IP targeting is one of the most cost-...
Posted by Allie Habeck -
October 20, 2021
Geographical lists – they let you target individuals based on their location, right? Well, yes… but there’s more to it than that!
You’ve heard of geographical lists, but do you really know what they can do for you and your financial institution? When it comes to marketing, geographical lists are one of the most basic list types. However, they’re...
Posted by Charity Rinzel -
September 29, 2021
For healthcare marketing success, you must strategically target the patients and prospects who most need your specific services – a goal that’s easily achievable with PatientConnect from image.works.
Gone are the days of mass emails or postcards to the multitudes, hoping your message connects with someone. No crossing your fingers, no wishing on...
Posted by Charity Rinzel -
October 21, 2020
The COVID-19 pandemic is still affecting many people, financially and otherwise, but it impacts different generations differently. When it comes to targeted marketing, keep in mind that the concerns of your audience are not the same now as they were at the beginning of the year. Let’s take a look at what this means:
Gen Z
The oldest members of Gen...
Posted by Charity Rinzel -
June 03, 2020
Let’s talk targeted marketing. Your audience expects the communications they receive to be relevant to them, especially if the sender is their primary financial institution – surely the people there know them personally! You’ve got to identify your audience, what they need and how you can meet that need. Here’s a target audience that is sometimes...
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March 11, 2020
We’ve all heard about Millennials, Gen Xers and Baby Boomers – the generational mainstays that comprise the bulk of the American people. But when it comes to the Silent Generation (consisting of those born between 1928 and 1945), the discourse among the general public has been, well, largely silent.
And sure, comparatively speaking, the Silent...
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August 07, 2019
To make the most of your marketing dollars, it’s important to personalize your message for your target audience. After all, patients in their 50s are not looking for the same healthcare information as those in their 20s. So, how do you know what your audience is looking for? Lucky for you, we’ve done the research.
When it comes to Baby Boomers (...